Rolex is the ultimate luxury brand for watches. If you’re looking for a high-end watch, chances are that you’re going to be considering a Rolex at some point in your purchasing decision. The brand has traditionally been known for its specialized models in the fields of aviation, deep-sea diving, climbing, and mountain climbing, but in the past few decades it has grown to be a symbol of status, wealth, and power. Some of the highest-tier Rolexes have sold in auctions for tens of millions of dollars. Rolex watches are very often counterfeited, so if you’re on the market for one, make sure you are purchasing from an authorized dealer.