Best Frozen Toys

Updated October 2020

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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.Read more

Bottom Line

Pros

Cons

Best of the Best

LEGO

Elsa's Magical Ice Palace

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Trusted Brand

Bottom Line

With plenty to create in this Frozen LEGO set, including a revolving staircase, playground, and sleigh, this will keep creative fans entertained for a long time.

Pros

701 pieces. Includes Anna and Elsa mini-doll figures. Build Elsa’s ice palace, Marshmallow the snow monster, and much more. Many pretty translucent “ice” pieces.

Cons

A fairly pricy LEGO set.

Best Bang for the Buck

Inexpensive and gorgeously crafted to match her appearance in Frozen, this Anna doll easily fits clothing and accessories made for other popular 12-inch dolls.

Pros

Especially affordable. 12 inches tall like a standard Barbie. Includes movie-accurate gown and boots. Detailed facial features. Brushable hair.

Cons

Anna features few articulation points.

Disney

Elsa's Magical Story Cape

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Most Stylish

Bottom Line

Between her magical cape and fun water brush accessory, movie-accurate design, and perfect Barbie height, this is the ultimate Elsa doll.

Pros

Highly detailed Elsa doll. Apply water to Elsa’s cape using the included Magic Brush to reveal hidden images. 12 inches tall, so works with most Barbie accessories. Removable shoes. Brushable hair.

Cons

Not much articulation on this doll.

Anyone who receives this super-soft, tall, and richly detailed Elsa plush won’t ever want to let it go.

Pros

18 inches tall, so a larger doll. Premium embroidered facial features. Shimmering cape and dress. Soft and cuddly doll. Satin shoes. Rosy airbrushed cheeks. Extra-sturdy design.

Cons

A little pricy, but it’s a high-end plush toy.

Once Elsa’s palace is set up, kids will have a ball making tons of sparkly snowflakes, icicles, Elsa’s snow cape, and whatever else sparks their imaginations.

Pros

Includes Elsa doll, Ice Palace playset, and 4 tubs of glittery Play-Doh in white, purple, blue, and white colors. Create shapes like snowflakes, magical ice effects, and little snowmen.

Cons

Adult assembly is certainly required.

How we decided

We purchase every product we review with our own funds — we never accept anything from product manufacturers.

30 Models Considered

26 Hours Researched

2 Experts Interviewed

188 Consumers Consulted

Zero products received from manufacturers.

We purchase every product we review with our own funds — we never accept anything from product manufacturers.

Between its heartwarming story, cast of delightful characters, gorgeous visuals, and a few universally catchy songs, it was no surprise that Disney’s Frozen became a blockbuster animated feature film when it released in 2013. Frozen rightfully has a huge following, and from dolls to plushies and everything in between, the movie’s youngest fans have taken to the expansive toy line to continue playing in its snowbound kingdom where the story left off. With so many toys based on Elsa, Olaf, Anna, Sven the reindeer, and other Frozen icons, finding the best options out there may be difficult at a glance. If a little bit of research never bothered you anyway, you’ll have no trouble getting your hands on the best Frozen toys out there – we've already found a few winners for your consideration.

Other Products We Considered

The BestReviews editorial team researches hundreds of products based on consumer reviews, brand quality, and value. We then choose a shorter list for in-depth research and testing before finalizing our top picks. These are the products we considered that ultimately didn't make our top 5.

Osmo

Super Studio Disney Frozen 2 Game - Ages 5-11

Disney Frozen

Pop Adventures Arendelle Castle Playset

Disney Frozen

10 Piece Tea Set

Frozen

Disney Elsa, Anna, & Olaf Deluxe Fashion Doll Set

LEGO

Elsa’s Wagon Carriage Adventure Building Kit

Disney Frozen

Sisters Musical Snow Wand Costume Prop Scepter