Great chocolate flavor highlights this very chewy protein bar, which also contains less fat than competing products. Doesn’t melt, even on hot days spent hiking or training.
There’s a strong aftertaste, and some find the bar too sweet.
Its soft texture is much easier to chew, something those with dental work, braces, or chewing issues will appreciate. Has a balanced flavor with very little aftertaste. High protein-to-carb ratio, and an added fiber boost.
The chocolate coating melts easily in warm temperatures.
Gluten- and soy-free, with whey and milk protein isolates as the source for an impressive 20g of protein.
Annoyingly gummy and hard to chew, with a strong aftertaste.
Provides on-the-go energy with a smaller 12g protein boost. Best for a between-meals snack. Tasty, with a great texture that is neither too chewy nor too crumbly.
Loaded with sugar, at 12g per bar.
A huge hit of protein blasts muscles with a combination of soy, casein, and whey. Plus, 4 grams of fiber to move things along. Bar has a balanced texture that is slightly chewy, with a bit of crumble. Great chocolate flavor with little aftertaste.
All that protein and fiber has its price: gassy side effects for some.
We purchase every product we review with our own funds — we never accept anything from product manufacturers.
PowerBar is one of the anchor brands of the sports nutrition market. The company started in the 1980s by distance runner Brian Maxwell and nutritionist Jennifer Bidulph. Their goal was to create a bar that would prevent elite athletes from “hitting the wall” during endurance events like marathons by supplying plenty of carbohydrates and other nutrients. Since then, the variety – and protein content – of PowerBars has expanded. There’s now a wide choice of PowerBars for every activity – from snack bites for kids after soccer practice, to protein-loaded whey bars aimed at body builders. Fun fact: PowerBar’s logo colors are the same as those of UC Berkeley, Maxwell’s alma mater.
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