Updated January 2022
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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.Read more 
Bottom line
Best of the Best
Ladder Term Life Insurance
Term Life Insurance
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Easy Free Quote
Bottom Line

A good option for those who want to get life insurance coverage in place, but expect that as life changes, their coverage needs may change as well.


Fill out Ladder’s easy and quick (under 10 minutes) online application, select your coverage options, and find out if you’ve been instantly approved. You can cancel within the first 30 days for a full refund. If you decrease your coverage amount, your premium will be cut by the same percentage resulting in cost savings over time, or you can apply for more insurance, if needed. Coverage options range from $100K to $8M.


If you want additional riders, this option might not be comprehensive enough.

Best Bang for the Buck
Bestow Term Life Insurance
Term Life Insurance
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Supplementary Plan
Bottom Line

A good option if the insurance provided by your employer isn't sufficient and you want extra coverage, or you need a very basic, affordable plan.


Coverage options range from $50K to $1M. 10 or 20 year terms available. Easy process and straightforward options. Based entirely online, which could be a pro or con depending on your communication style. Affordable – plans as low as $8 a month.


Very limited options compared to other companies, but if you want a simple plan for a narrow term, that might be for the best.

Haven Life Term Life Insurance
Haven Life
Term Life Insurance
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Simple Yet Solid
Bottom Line

If you prefer to spend well under $100 a month for basic fixed-term insurance and are overwhelmed by your options, this is a good pick.


Straightforward term life insurance – typically, you select 10, 15, 20, or 30 years' term, the amount you want insured (100K to 3M) and your beneficiaries receive a tax-free lump sum in the event of your death. You pay a locked monthly fee (rate should not change over time). We like the easy guided questionnaire to receive an instant estimate. Much more affordable than whole life insurance.


If you live beyond the term selected, your loved ones receive nothing – so make sure you don't select too narrow a term.

Health IQ Life Insurance
Health IQ
Life Insurance
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Bottom Line

If you pride yourself on living a healthy lifestyle and want to be rewarded for it, this might be your ideal route to finding the perfect life insurance package.


Save money on your rate for your healthy lifestyle habits – based on your activities and diet, you get a prediction of your long-term health, and that's what your life insurance monthly rate is largely based upon (including the coverage you need). Volume discounts. Website tool lets you compare options from different companies.


If you don't currently do enough of the included "healthy habits" this may not be for you. Health can be unpredictable.


We recommend these products based on an intensive research process that's designed to cut through the noise and find the top products in this space. Guided by experts, we spend hours looking into the factors that matter, to bring you these selections.

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Buying guide for Best life insurance

Purchasing any type of insurance can be an intimidating experience, but perhaps the most daunting purchase of them all is life insurance.

The good news is, life insurance is arguably the easiest insurance to understand. For instance, did you know that there are only two basic types of life insurance? In the broadest scope, the two types are term life insurance and permanent life insurance. Once you learn the difference between the two, it’s much easier to purchase a policy with confidence.

In this article, we walk you through the essentials that you need to know when purchasing life insurance. We explain the concepts behind both term and permanent life insurance, provide tips on how to research your options, point out common mistakes to avoid, and even help you calculate how much coverage you need. In order to learn all of that and more, just keep reading.

Just as making adjustments to your home can lower your homeowner's insurance premiums, over time, making healthier lifestyle choices can lower your life insurance premiums.

Types of life insurance


When you purchase term life insurance, it is for a specific period of time. That term can be as little as one year to as long as 30 years (although some companies may offer a longer term). If the owner of the policy passes away during the designated time period, the beneficiaries will receive payment. Once the term comes to an end, the benefits cease. The policy has no cash value. When purchased early on, this is the more affordable option.


Permanent or whole life insurance provides coverage for your entire life, as long as you continue to pay your premiums. If your premiums stay the same over the years (as most do), this type of coverage is more expensive in the beginning because the cost is balanced out over the years. In effect, you are overpaying your premium in your early years so you can more easily afford the cost in your later years.

Because you are overpaying, after you have reached a certain limit, by law, the policy has a cash value. It is important to note that this cash value is an alternative benefit, not an additional benefit. If you borrow from it and do not pay it back, you decrease the payout when you pass away.

Did You Know?
For most individuals, the older you get, the more health issues start to appear. Since life insurance rates are partially determined by your current health, it can be prudent to seek insurance while you are in your prime.

Researching life insurance

While there are a number of details you may want to eventually consider when researching life insurance, you don't have to delve into the minutiae right away to find a reputable company. If you look at the bigger picture, you can quickly determine the merits of the company you’re considering. When you've found a few good choices, then you can take a closer look.

Check the company's financial strength. If you'd like an evaluation of a particular life insurance company before doing business with them, you don't have to do it yourself. There are a number of independent companies, such as A.M. Best, Standard and Poor’s, Moody’s, and Fitch Ratings, that have already done the legwork. Access to the ratings is free, but you do have to create a membership profile.

Do your own legwork. If you don't want to create another profile and have another password to remember, you can do some of your own research. These days, it’s not hard to discover what type of experience other customers have had with a company. Read the comments from people with firsthand experience, and use that information to determine if this is the right insurer for you.

Take a closer look to see if it's the best fit. Once you've narrowed down your selection to a handful of top choices, take a closer look to make sure the company matches your needs. For example, if you are in the process of losing weight or you just kicked that last bad habit, how tolerant is the insurer? Will it drastically affect your rates? Does the company accept online payments? Can you get the riders you want? Now is the time to consider those other important aspects.

To be sure the people you love are fully protected in any eventuality, it may be wise to name more than one beneficiary in your policy.


Common mistakes to avoid


Mistake #1: Waiting to purchase

The biggest mistake most individuals make is holding off on purchasing life insurance until they have some extra money. If your dependents could not survive without your income, it doesn't matter what age you are: it is time to seriously consider life insurance. The best part about purchasing when you are younger is that rates are more affordable, so not only will you be protecting your loved ones, you'll be doing it at a lower rate than if you were to wait even just five or ten years.

Mistake #2: Not shopping around

If you purchased a car for $60,000 and later realized the dealer down the street had the exact same make, model, and year available for $30,000, you'd probably be pretty upset. Life insurance is the same. You could easily pay twice as much for the same coverage if you fail to shop around. Note: it is important to be sure the information that you are providing and the plans you are comparing are the same.

Mistake #3: Not getting the coverage you need

The amount of insurance needed varies from individual to individual. While you don't want to purchase too much coverage, it is worse to purchase too little. Determining how much coverage you need shouldn't be an afterthought or something that comes down to premium costs. It should be a solid figure that is not an estimate but a calculation. If you need help determining what that figure should be for you, keep reading.

Did You Know?
Depending on the area where you live, the average cost of a funeral can range from $10,000 to $20,000.

Tips for purchasing the right amount of coverage


  • Purchase 10 times your pre-tax income. The quick and easy way to choose how much coverage you require is to simply multiply your annual income (pre-tax) by 10. Note, however, that while many use this formula, it does not provide an entirely accurate picture of your needs. Even if it is only temporary, your spouse may have to stop working. Also, it is important to remember that as your children grow, their expenses will grow. And then there's always the unforeseen: what happens if you need a major repair, such as a new roof?
  • Purchase 10 times your pre-tax income plus $100,000 for each child for college expenses. Again, this can be suitable for providing a quick snapshot of what you can expect, but it doesn't take everything into consideration. Also, if you have substantial investments and/or assets, you might be purchasing too much life insurance based on this simple formula.
  • Calculate your needs based on the DIME formula. While you cannot be 100% sure of your future needs, this formula covers the bases far better than the other quick estimates. Add up all of your debt (the D in DIME). This includes everything from mortgage to credit cards. Factor in income replacement (I). Think about everyone who depends on your income and determine how many years they will remain dependent. The M stands for mortality, which is adding enough to cover all funeral expenses. Last is education (E). This can range from daycare to college. Once you've added all of these together, you will have a much better picture of exactly how much life insurance coverage you require.
If you engage in risky activities such as skydiving, riding a motorcycle, or scuba diving, and something unfortunate happens, you may not be covered. Make sure you understand any and all situations when your life insurance might not pay out.


Q. What is the purpose of life insurance?

A. The purpose of life insurance is to provide funds to the people who depended on your income. This could be your children, your spouse, or even your business. It is also used to cover funeral expenses. Some use it to benefit charities. If you are in a position where no one is fully dependent on your income other than yourself, it may be wiser to invest the money elsewhere, so you have a higher return.

Q. Do I need a medical exam to get life insurance?

A. In order to get traditional life insurance coverage, some type of medical exam is usually required. The reason for this is, grimly enough, the premiums you pay are calculated on your likelihood of dying. The exams are not that extensive; usually, it's the same information and general testing required for a routine well-visit with your healthcare provider.

While it is possible to get coverage without an exam, these plans typically have a higher premium.

Q. Is life insurance considered an investment?

A. You will find individuals who passionately argue both sides of this topic. However, since the purpose of an investment is to profit, it may be argued that insurance of any type cannot be considered an investment. Insurance is paying for protection against possible risk. It is a product, not an investment. If you remember this when shopping for life insurance, it will be easier to remain objective.


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