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Some men may not admit it, but they like to put their best face forward as much as women do. They may also know that an attractive face begins with soft, moisturized skin, but don't want to resort to using lotions that aren't specifically made for them. Fortunately, men's facial lotions are designed with their needs in mind. They feature easy-absorbing formulas that target issues specific to the male face, including the need to soften skin prior to shaving or for keeping it supple following a close shave. The scents are either lightly masculine or unscented, not overpowering or perfumey. Think about your specific skin needs as you shop, as men's facial lotions are available in formulas that target issues like very dry skin, or include SPF to protect against sun exposure.
