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Farmacy Beauty began when Manhattan PR firm owner Mark Veeder noticed a new form of echinacea growing at his family’s Christmas tree farm in upstate New York. It turned out to be 300% stronger than other varieties, with more natural antioxidants in its roots. Veeder was inspired to use it in an innovative skin care line. He launched Echinacea GreenEnvy on Sephora in 2015, and the brand has skyrocketed. Farmacy is “farm-to-face skincare", using the healing powers of nature’s bounty in scientifically sound formulas. Local farmers provide organic ingredients using sustainable methods, and the line is completely cruelty-free and packaged responsibly. It bans about 1,400 ingredients from their product line, earning Sephora’s Clean designation. Best of all, the skincare products get great results, spawning legions of fans, awards and accolades.
