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Best Facebook Marketing Online Classes
Updated June 2023
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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.Read more 
Bottom line
Pros
Cons
Best of the Best
Pluralsight Effective Facebook Advertising
Pluralsight
Effective Facebook Advertising
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Focused Course
Bottom Line

If you're looking for a step-by-step introduction to Facebook advertising, this course may do the trick.

Pros

Focused intermediate course with 8 classes over a total of 2 1/2 hours of class time. Combines introduction to advertising, Facebook-specific strategies and skills, ad measurement, and more. Subscription covers this course and 7,000 more.

Cons

Structured course may be limited to some learners.

Best Bang for the Buck
Udemy Facebook Marketing Classes
Udemy
Facebook Marketing Classes
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Jump Right In
Bottom Line

Offers plenty of classes at varying price points, though not a lot of depth, as courses are geared more toward beginners.

Pros

Geared toward those new to Facebook marketing, Udemy has more than 100 courses available at any time. Topics focus on common marketing issues, from setting up pages to planning campaigns and targeting specific demographics. On-demand video and downloadable guides are a big plus.

Cons

Some courses are a bit outdated.

LinkedIn Learning Facebook Marketing Classes
LinkedIn Learning
Facebook Marketing Classes
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Easiest to Use
Bottom Line

Subscription-based pricing format makes it much easier to access courses at all levels, and there’s an outstanding range of classes available.

Pros

A large range of Facebook marketing tutorials and courses for beginner through advanced. Convenient, subscription-based pricing. Courses can be sorted by the time it takes to complete them, among other factors. And a few of them will count toward continuing education units for specific organizations.

Cons

Some videos and instructors are difficult to follow.

edX Facebook Marketing Classes
edX
Facebook Marketing Classes
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Most Comprehensive
Bottom Line

Fewer courses than other online class providers, but they’re in-depth and comprehensive.

Pros

Offers in-depth, structured courses that build a strong foundation for social media marketing. Courses presented by top universities and business schools are a plus. Many classes are self-paced.

Cons

Only a few courses deal strictly with Facebook marketing.

Skillshare Facebook Advertising
Skillshare
Facebook Advertising
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Wide Variety
Bottom Line

Learn what you want to know quickly from a plethora of classes and instructors.

Pros

Wide variety of classes and instructors. Instructors teach based on real-life experience. Classes can be less than 30 minutes to several hours. One subscription accesses hundreds of classes on a variety of subjects.

Cons

Class quality may vary widely. Some may desire a more structured approach.

HOW WE TESTED

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Models
Considered
60
Consumers
Consulted
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Hours
Researched
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Marketing a business, product, or service on Facebook can be a daunting task for those new to the platform. Online classes are convenient and easy to access, but it’s important to make sure that a class will cover the most pertinent material. From setting up a Facebook page and creating and optimizing ads, to making sure a Facebook marketing campaign achieves its goal, online classes should boost a user’s confidence in the marketing process and help garner page likes and tangible results. Online classes don’t replace experience, of course, but they should put students on the right path to successful Facebook marketing.

Our Top Picks
Pluralsight
Best of the Best
Pluralsight
Effective Facebook Advertising
Bottom Line
If you're looking for a step-by-step introduction to Facebook advertising, this course may do the trick.
Shop Now
Udemy
Best Bang for the Buck
Udemy
Facebook Marketing Classes
Bottom Line
Offers plenty of classes at varying price points, though not a lot of depth, as courses are geared more toward beginners.
Shop Now
LinkedIn Learning
Top Pick
LinkedIn Learning
Facebook Marketing Classes
Bottom Line
Subscription-based pricing format makes it much easier to access courses at all levels, and there’s an outstanding range of classes available.
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edX
Top Pick
edX
Facebook Marketing Classes
Bottom Line
Fewer courses than other online class providers, but they’re in-depth and comprehensive.
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Skillshare
Top Pick
Skillshare
Facebook Advertising
Bottom Line
Learn what you want to know quickly from a plethora of classes and instructors.
Shop Now
CreativeLive
Top Pick
CreativeLive
Facebook Marketing for Small Businesses
Bottom Line
For those not interested in recurring subscriptions, this buy-once, access-forever course fits the bill.
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Coursera
Top Pick
Coursera
Facebook Marketing Classes
Bottom Line
Highly informative courses provide good grounding in digital marketing overall, but those trying to jump straight into Facebook marketing should look elsewhere.
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