Black Friday is always a great time to buy a Smart TV

The best Cyber Week TV deals you can shop right now

Black Friday and Cyber Week are the best time to find a new smart TV. This time of year is famous for great discounts on big-ticket electronics like TVs, and this year is shaping up to be no different. Black Friday doesn't look the same as it did years ago with many deals being available online. Instead of standing in line outside your favorite stores, you can start bookmarking the TV deals you are hoping for and shop from the comfort of home during Cyber Week.

BestReviews keeps track of all sorts of deals on your favorite products, including electronics and TVs. If you’re looking for the best Cyber Week TV deals, keep this article handy as we’ll continue to update it with the latest discounts. We have already gathered some of our favorites below ahead of the Cyber Week event. 

Last updated on Nov. 12, 2025, at 2:55 p.m. ET

In this article: LG 77-Inch Class OLED evo G4 Smart TV, TCL 55-Inch Class QLED 4K Smart NXTFRAME TV, SAMSUNG 85-Inch Class QLED 4K QN90D Series Neo Quantum HDR+ Smart TV and SAMSUNG 77-Inch Class OLED 4K S95D Series HDR Pro Smart TV.

Trending Cyber Week Smart TV deals

SAMSUNG 77-Inch Class OLED 4K S95D Series HDR Pro Smart TV 

If you’re hankering for a Samsung TV but also want the top picture quality of OLED, then Samsung’s S95D series is for you, including this 77-inch model that’s got a nice discount leading into Black Friday. You’ll get the accurate color, true contrast and wide viewing angles of an OLED screen, with antiglare performance and Motion Xcelerator 144 Hz refresh for gaming. You also get Object Tracking Sound for 3D audio and even built-in Alexa combined with Samsung’s Tizen streaming OS. BestReviews' Testing Lab loved this model. The colors were unmatched when compared to any other model tested. There were essentially zero flaws with this TV, with an impressive 240Hz refresh rate, crisp graphics and a beautifully-thin design that would be ideal for a consumer wanting an ultra-high-end television.

SAMSUNG 65-Inch Class OLED 4K S95D Series HDR+ Smart TV 

An OLED from Samsung is a combo not to be ignored. The S95D Series boasts all the strengths of OLED tech, like the responsiveness of individually lit pixels, truly dark blacks and accurate color. It also includes Samsung technologies like Real Depth Enhancer that increases foreground contrast to create dimensionality in the image, and Object Tracking Sound that helps pinpoint sound direction with a virtual top speaker.

Best 30- to 49-inch Cyber Week TV deals 

Buying for a dorm room, an apartment or a secondary room in the home? TVs in the 30- to 49-inch class can offer a great picture and quality sound in smaller spaces.

VIZIO 43-inch Quantum 4K QLED HDR Smart TV 

This 43-inch VIZIO V-series smart TV offers supersharp 4K resolution, especially at this screen size. It’s got a QLED panel for vivid color and brightness with a 60 Hz refresh rate and up to 120 fps frame rate at 1080p for gaming. It boasts Dolby Vision HDR for enhanced contrast and fast Wi-Fi 6 support. The smart TV streaming features run on Vizio’s own OS, providing support for Netflix, Apple TV+, Disney Plus, and all your other streaming channel favorites.

VIZIO 40-inch Full HD 1080p Smart TV 19% OFF

A 1080p resolution looks great at 40 inches, so if you’re outfitting a small bedroom or secondary space, don’t overlook this 40-inch VIZIO V-series smart TV. A full-array backlight helps give contrast and definition to its display, while DTS:X virtual sound creates an impressive sonic presence despite its size. Gamers should appreciate its HDR10 visual detail and ALLM (auto low latency mode) capability. It offers all major streaming services plus compatibility with Google Chromecast and Apple AirPlay 2.

 

TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV 30% OFF

This 40-inch TCL Smart TV is a great size for apartments, dorm rooms and dens, with an almost invisible bezel that makes its screen pop. At 1080p it’s got full HD resolution that looks great on its smaller screen, and it runs the trusty, frequently updated Roku OS for streaming. It supports all the major streaming services plus Roku’s own streaming channel and hundreds of specialized offerings, plus Apple AirPlay 2 for casting from iPhones, iPads and Mac computers. It’s also got a game mode that helps maximize settings for fast-paced titles. 

 

LG C3 Series 42-Inch Class OLED evo 4K Processor Smart TV 25% OFF

The LG OLED evo C3 Series were top-of-the-line models last year, which makes them this year’s value buys, especially in more compact sizes. This 42-inch model shines with its excellent OLED screen, representing the best overall display technology available right now, with pixels that light up independently for blacks that are truly dark and a theoretically infinite contrast ratio. It also packs Dolby Vision for vivid detail, Dolby Atmos for immersive sound, a smooth 120 Hz refresh rate and both NVIDIA G-Sync and AMD FreeSync for fast, responsive gaming.

 

Amazon Fire TV 40-Inch 2-Series HD Smart TV with Fire TV Alexa Voice Remote and 4-Year Protection Plan 40% OFF 

We’ve tested and recommended Amazon’s own Fire TVs before, thanks to their low price, great streaming and Alexa-enabled remote controls. You can get this compact 40-inch 2-Series Amazon Fire TV, with full 1080p HD resolution, right now and enjoy not just Amazon Prime’s library of content, but all your other favorite streaming services, plus digital over-the-air TV and voice control with Alexa. This deal includes a 4-year protection plan as well.

Philips 32-Inch Class HD Smart Roku Borderless LED TV  

A bedroom- or bookshelf-sized HD (720p) TV, this 32-inch LED model comes with Philips branding and built-in streaming via the ever-popular Roku OS. You can stream Netflix, Hulu, Disney+, Paramount+ and even Apple TV+ from the top of your dresser or in a corner of your kitchen. A tiny bezel (the border between the screen and the frame) makes the 32-inch screen look even bigger.

Other great 30- to 49-inch Cyber Week Smart TV deals

• Get a VIZIO 43-inch 4K UHD LED Smart TV with Dolby Vision and Apple AirPlay 2. 

• Amazon Fire TV 32" 2-Series comes with an Alexa voice remote. 33% OFF

Best 50- to 69-inch Cyber Week Smart TV deals 

Most people will be more than happy with TVs that are between 50 and 69 inches. These models are great for living rooms, dens and larger bedrooms.

Amazon Fire TV 50" 4-Series 

This 50-inch TV boasts vivid 4K Ultra HD, HDR 10, HLG and Dolby Digital Plus. Fire TV adds new Alexa skills, features, smart home capabilities and voice functionality at all times. There are four HDMI inputs. 

SAMSUNG 65-Inch Class OLED 4K S90D Series Smart TV 

It features OLED technology for a dramatic view. There's ultra-smooth motion and virtually no lag or blur, which is especially great for playing games. You get uninterrupted action with crisp visuals rendered at top speeds.

VIZIO 50-inch MQX-Series 4K 120Hz QLED HDR10+ Smart TV 

An active full array backlight gives this 2023-model 50-inch VIZIO M-series smart TV impressive contrast and detail while still offering the brightness and color saturation of a QLED display. It’s a solid option for gamers, with a refresh rate of 120 Hz at 4K, and up to 240 Hz at a game-optimized 1080p, with AMD FreeSync Premium VRR and a low input lag. It also offers superior wireless streaming speeds with Wi-Fi 6E compatibility if you have the latest routers.

VIZIO 65" Class Quantum 4K QLED HDR Smart TV 24% OFF

Get a bigger screen and 4K quality for less than $500 with this 65-inch Vizio M-series Quantum Smart TV. Its QLED display is bright and vividly saturated, with wide viewing angles for everyone gathered around. It supports Dolby Vision HDR for enhanced contrast, and both Dolby Atmos and DTS:X for a spacial dimension to sound. Gamers will appreciate its 120 fps frame rate at 1080p and AMD FreeSync Premium certification when connected to a console.

TCL 55-Inch Class QLED 4K Smart NXTFRAME TV 

Looking for an affordable frame TV? The TCL NXTFRAME is barely more than an inch thick, and hangs on your wall without needing an external chassis, and at this price it’s practically a steal. It attaches nearly flush to your wall and includes both an off-white matte bezel and a light wood magnetic frame so you can mix up its look, with a matte finish that defeats reflections, particularly useful when displaying photos or art. As a TV, it offers a vivid 55-inch 4K QLED screen with up to a 144 Hz variable refresh rate, Dolby Vision and HDR10+. It’s one of the best values we’ve seen to date.

 

SAMSUNG 50-Inch Class QLED 4K Q60D Series Quantum HDR Smart TV 

A 50-inch TV hits the Goldilocks spot between smaller and bigger sets, still fitting in an apartment living room, but doing just fine in a larger space. This Samsung Q60D offers a 50-inch QLED display for high brightness and vivid color with 4K resolution that looks extra sharp on a screen this size. It comes with Samsung’s Object Tracking Sound Lite that simulates three-dimensional surround sound, a super-slim case that fits neatly against a wall, and built-in software for streaming games without a console.

 

TCL 65-Inch Q65 QLED 4K UHD Smart TV with Google TV 12% OFF

Another outstanding value with a Black Friday discount is this 65-inch TCL Q65 Smart TV powered by Google TV. It’s got the deep saturated colors that a QLED display is known for, plus enhanced brightness over previous TCL TVs. If you’re a gamer, you’ll find the Q65 capable of variable refresh rates up to 120 Hz, plus auto low latency mode (ALLM). It supports multiple flavors of enhanced HDR including Dolby Vision plus Dolby Atmos for encompassing sound. Buyer reviews say the sound particularly impressed them; a dialogue enhancer makes speech easier to understand.

LG 65-Inch Class OLED evo C4 Smart TV 

The LG OLED evo C4 Series is one of the best TVs you can buy, and this early Black Friday deal has the 65-inch model down almost half price from its usual cost. Its starring feature is its top-quality OLED display, the best kind currently available, with individually lit pixels that ensure true blacks and wide, accurate color. A fast 144 Hz refresh rate, combined with both NVIDIA G-Sync and AMD FreeSync, make motion smooth and blur-free even for fast gaming, while support for Dolby Vision and Dolby Atmos promises vivid HDR contrast and rich, enveloping audio.

Hisense 55-Inch Class U8 Series Mini-LED ULED 4K UHD Google Smart TV 

Resplendent color and great gaming features are top-selling points for this 55-inch Hisense set powered by Google TV. Mini-LED lighting with full array dimming translates to a sharp, responsive picture without grayed-out blacks and artifacts, while the quantum dots of QLED create over a billion different hues. This Hisense comes with Dolby Vision for vivid HDR and Dolby Atmos for three-dimensional sound, plus a 144 Hz refresh rate, a variable refresh rate as low as 48 Hz, AMD FreeSync and Auto Low Latency Mode (ALLM) for big-screen 4K gaming.

Other great 50-inch to 65-inch Cyber Week Smart TV deals

• This 2022-model VIZIO 50-Inch V-Series 4K UHD LED Smart TV with Dolby Vision and HDR10 right now is 
• The Amazon Fire TV 55-Inch Omni QLED Series 4K UHD Smart TV features Dolby Vision. 30% OFF
• TCL 65-Inch Class S5 Smart TV has 4K UltraHD Resolution. 
• LG C3 Series 65-Inch Class OLED evo 4K TV is powered by the a9 AI Processor Gen6. 10% OFF
• Samsung 55-Inch Class OLED 4K S85D Series HDR Smart TV features OLED technology. 15% OFF

Best 70-plus-inch Cyber Week Smart TV deals

Outfitting a great room, a home theater or just want to splurge? TVs bigger than 70 inches bring movie-like immersion and impact to your home.

TCL 75-Inch Class S5 UHD 4K LED Smart TV 

This Black Friday deal on a 75-inch 4K TCL S5 Smart TV is great. A slim silhouette and bezel-less design make this big TV feel light and spacious in your home, while its 4K LED screen is enhanced with higher brightness and wider color gamut, plus Dolby Vision and HDR10+ support. It supports 120 Hz variable refresh rate for gaming and both Dolby Atmos and DTS Virtual X for three-dimensional sound. Streaming is provided via FireOS with Alexa built-in, and it’s compatible with Apple AirPlay 2.

LG 77-Inch Class OLED evo G4 Series Smart TV 

The LG G4 series is arguably the best TV you can buy this year, and this big 77-inch model is discounted for early Black Friday. LG’s OLED displays are the top in terms of picture quality, thanks to their individually lit pixels that don’t need backlighting to shine. If a part of the picture is black, the pixels are off, so there’s no trace of unintended gray or banding, and the G4 has enhanced brightness too over older generations of LG OLED TVs. This huge 4K display is capable of 0.1 ms response time and up to 144 Hz refresh for the fastest gaming needs as well. Impressively, it’s designed to lie almost flat and act like art if you hang it up on a wall.

SAMSUNG 85-Inch Class QLED 4K QN90D Series Neo Quantum HDR+ Smart TV 5% OFF

A big screen with a big early Black Friday deal is this 85-inch Samsung behemoth, the QN90D with a 4K QLED display. Samsung is the pioneer behind QLED technology, known for deeply saturated color. The QN90D series is one of Samsung’s top QLED TVs, so this deal gets you extra value. It supports all the top features you should expect from a top 2024-model TV, including Dolby Vision, Dolby Atmos, Samsung’s Motion Xcelerator feature for 144 Hz refresh rates and Samsung’s Object Tracking Sound for virtual 3D audio. BestReviews tested this model and thought that it was a great option for anyone looking for a high-end TV. With great sound, a built-in smart TV and a gaming hub, this TV packs a ton of functionality at its pricepoint.

 

SAMSUNG 75-Inch Class Neo QLED 4K QN90C Series Smart TV 

Last year’s top Samsung QLED is still available from third-party sellers on Amazon at deep discounts. We tested the QN90C Series ourselves and loved it for its vivid color and quantum-dot technology. This 4K 75-inch model boasts built-in object tracking sound for an immersive audio experience, enhanced HDR for saturated blacks, and an antiglare, wide-angle screen. It’s compatible with Alexa too.

Hisense U7 Series 75U7N 75 Inches ULED 4K Smart TV 

A big-screen TV under $1,000 is more likely than you think during Black Friday. This 75-inch Hisense U7 Series Smart TV brings big-screen vistas to your living room or family room without going over three figures. A vivid QLED lit by mini LEDs with full-array local dimming delivers fantastic picture quality backed by top technologies like Dolby Vision and Dolby Atmos. It even has a 144 Hz refresh rate in gaming mode and dazzling 1500-nits maximum brightness.

SAMSUNG 85-Inch Class 4K DU8000 Series HDR Smart TV

The 4K UHD screen on this TV can produce a billion shades of color, so the picture looks like you could reach out and touch it. Everything you watch is upscaled to 4K, even if it wasn't filmed that way. It has Motion Xcelerator technology to reduce lag and blur when watching fast-paced action. The impressive audio follows the motion onscreen for a more realistic effect. And, despite its large size, its remarkably slim, blending in with the wall when mounted. 

Other great 70-plus-inch TV deals

• Get a good deal on the Amazon Fire TV 75-inch Omni QLED Series 4K UHD Smart TV, which features Dolby Vision. 

Best Cyber Week 4K TV deals 

Unless you’re on a strict budget, your next TV should be a 4K TV. These ultra-high-definition TVs have become the new standard, with practically every streaming service offering 4K content.

SAMSUNG 55-inch Class QLED 4K The Terrace Partial Sun Outdoor TV 

If you’ve been looking for a TV to go on your patio or back porch, check out this deal on Samsung’s The Terrace outdoor TV. Outdoor TVs are designed to handle the dust and moisture of exterior living spaces and stand up to bright daylight, and this model is no exception. This 55-inch 4K partial-sun outdoor TV offers IP55 dust- and water-resistance and 2,000 nits of brightness with a wide viewing angle for your next outdoor get-together. It offers vivid QLED color, single-cable hookups, device mirroring and multi-display functions.

LG G3 Series 77-Inch Class OLED evo 4K Processor Smart Flat Screen TV 

One of last season’s top-rated models, the 77-inch 4K LG G3 is discounted heading into Black Friday. It has the virtue of using the top display technology, OLED, with its precise individual-pixel lighting and wide viewing angles, plus LG’s Brightness Booster Max feature to enhance the image even in bright rooms. Like its successor G4 line, this LG G3 lies almost flat on a wall when you hang it. It offers Dolby Vision and Dolby Atmos and has a filmmaker mode that turns post-processing off so you see a movie as close to what the director intended as possible. A hands-free remote works with both Alexa and Google Assistant.

Sony 65 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with BRAVIA Theater Bar 8 Sound Bar 10% OFF

Get a home theater experience with this Sony bundle featuring a 65-inch Sony Bravia 8 OLED TV and a Bravia Theater Bar 8 soundbar, discounted for an early Black Friday deal. The 4K Bravia TV uses an OLED display for the best picture possible, with optimized settings for particular streaming services like Netflix and Amazon Prime, as well as working as smoothly as possible, of course, with Sony PlayStation 5. The Bravia Bar 8 packs 11 individual speaker units into a single form factor and supports Dolby Atmos, DTS:X, and IMAX Enhanced.

Who has the best TV deals on Cyber Week?

Cyber Week sometimes seems made for buying TVs. The big-box retailers, such as Walmart, Best Buy, Target and others, always try to outdo each other on doorbuster deals for TVs. These deals often are mirrored online, not just by the retailers’ own websites but also on Amazon. Some TV makers themselves, like Samsung, also offer steep discounts on their TVs direct from their web stores.

Prices listed reflect time and date of publication and are subject to change.

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