Offers a creamy formula that doesn't crease or accentuate crepey lids. Holds both cream and powdered eyeshadows for hours of wear. Shade blends nicely and keeps other shadow colors true. Soft shade can also be used as a highlighter.
The tube is fairly small and tends to run out quickly if you use it every day.
A multi-purpose product in a powdered mineral formula that can double as an eyeshadow base and concealer. Helps eyeshadows stay true to color. Goes on smoothly with an eyeshadow applicator. Provides SPF 20.
May settle in creases, especially on customers with crepey eyelids.
Long-lasting formula does a good job keeping eyeshadow in place without creasing. Pretty, neutral shade can also be worn by itself. A little goes a long way. Ideal for evening wear.
Takes a little effort to blend onto eyelids, as the consistency is somewhat thick.
Doubles as an eyeshadow base and brightener for the eyelids. Corrects discoloration and provides all-day wear by itself or with eyeshadow. Stays in place even in hot, humid conditions. Crease-proof.
Dries quickly, which makes it challenging to apply. Expensive, and the applicator doesn't reach all of the product at the bottom on the tube.
This versatile, natural-looking formula earns praise for looking excellent by itself for most and for bonding with eyeshadow for reliable coverage and wear. Pigments reflect light. Provides a soft satin finish that is slightly pearlized. Offers anti-aging benefits.
Shade is fairly light, and requires extra effort to blend on darker skin. Some reports of it settling into lines and creasing.
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