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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.Read more 
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How we decided

We purchase every product we review with our own funds — we never accept anything from product manufacturers.

30 Models Considered
28 Hours Researched
3 Experts Interviewed
83 Consumers Consulted
Zero products received from manufacturers.

We purchase every product we review with our own funds — we never accept anything from product manufacturers.

Playing around with different eyeshadow colors and styles is a fun way to express yourself, but forking out $50.00 - $70.00 for a new palette can be a little overwhelming. Luckily, there are a number of drugstore brand eyeshadow palettes that are on-par, or sometimes better than the high-end options, for a fraction of the price. The only real difference between the $50.00 and the $8.00 palettes is packaging. High-end pallets are often heavy-duty with a clasp and a mirror – features you won’t always get with a cheaper option. Drugstore palettes have the quality shadows that expert makeup lovers appreciate, but often include instructions and brushes ideal for beginners to get the looks they want.

Other Products We Considered
The BestReviews editorial team researches hundreds of products based on consumer reviews, brand quality, and value. We then choose a shorter list for in-depth research and testing before finalizing our top picks. These are the products we considered that ultimately didn't make our top 5.
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Our Top Picks