USDA biobased certified product with organic ingredients. Clinically researched levels of hair growth vitamins including biotin to condition hair shafts and support hair regrowth. Also blocks DHT, which is implicated in hair loss. Safe for all ages. FDA certified, with no animal testing. Made in FDA/GMP-certified labs.100% money-back guarantee if not satisfied.
Small percentage (10% to 15%) noted no improvement in thinning hair. High end of price range.
Contains biotin, provitamin B5, zinc, coconut oil, and other nourishing botanicals to strengthen hair, stimulate growth, and prevent hair loss. Cleans scalp of dandruff and DHT, which is known to cause thinning hair. Cleans scalp of dandruff. Non-GMO and hypoallergenic. Free of sulfates and parabens. Manufacturer offers 100% money-back guarantee if not completely satisfied.
A small percentage of customers were disappointed and didn't see the results they expected.
Hair-thickening B-complex formula shampoo prevents hair loss. Treats thinning hair with rosemary, aloe vera, saw palmetto, and coconut. Hypoallergenic, sulfate-free, and paraben-free. Safe for color-treated hair. Removes DHT and supplies essential vitamins for hair growth. Safe enough for everyday use. 100% money-back guarantee if not completely satisfied.
Some experienced even more hair loss after using this product.
Shampoo is infused with provitamin B7, biotin, and collagen from hydrolyzed wheat protein to nourish and thicken hair. Also gives hair a healthy shine. Made with eco-friendly, sustainable ingredients. Free of sulfates and parabens. Very reasonably priced, too.
There were some complaints regarding the fragrance, described by one person as a "light shea butter scent."
Hair thickening and strengthening formula that includes cucumber extract and aloe vera for moisture. Pro-vitamin B5 conditions hair. includes biotin for hair growth and to prevent breakage. Users love the fragrance, too. Free of sulfates and parabens. 100% money-back guarantee if not satisfied.
Some expected more volume, while others noticed their hair felt dirtier by midday.
We purchase every product we review with our own funds — we never accept anything from product manufacturers.
We purchase every product we review with our own funds — we never accept anything from product manufacturers.
Biotin supports healthy hair, nails, and skin, making it one of the most popular beauty supplements on the market. You can take it in pill form, but if your main goal is longer, stronger hair, a biotin shampoo may be your best bet. In addition to cleaning your hair, these shampoos introduce biotin and other hair-nourishing ingredients into the strands, boosting hair health and shine with continued use.
But with so many options on the market, how do you know which shampoo to choose? It starts with understanding the needs of your hair. Choose the wrong one and you could end up weighing down or drying out your hair instead of helping it.
Our guide walks you through all the factors you need to think about when choosing a biotin shampoo. When you’re ready to buy, check out our top recommendations, too.
In order to choose the right biotin shampoo for your locks, you need to understand what type of hair you have and what ingredients to look for.
Biotin shampoo can help hair of all types grow longer and healthier, but some formulas are suited to one hair type more than another. For example, some shampoos can be drying. This might not be an issue if you have oily hair, but it could be a crisis if your hair is dry to begin with. Furthermore, some biotin shampoos are designed to thicken hair, and this might not be what you need if you already have thick hair.
Before you purchase a biotin shampoo, think about what you hope it will do for you and what you’re trying to avoid. Then carefully read the manufacturer’s claims and the ingredient list (see below). It’s also smart to read through some customer reviews of the shampoos you’re considering to find out if there are any common complaints.
Ingredients to look for
These are some of the hair-nourishing ingredients you should watch for when choosing a biotin shampoo:
Biotin: Biotin helps improve hair health, strength, and thickness. It also boosts the speed of hair growth over time. As an added bonus, biotin improves the health of your skin and nails as well.
Collagen: Collagen is an amino acid that helps renew cells and maintain strength and elasticity in skin, hair, and nails. Your body gradually begins to lose its ability to produce collagen starting around age 30, so introducing more of it through your shampoo can help to make up for what your body can no longer produce on its own.
Aloe vera: Aloe vera locks in moisture. It contains proteolytic enzymes to help stimulate dormant hair follicles into growing and repair damaged hair cells, which can improve hair growth and thickness. Aloe vera is also soothing and antifungal, so it’s a great choice if you struggle with dandruff.
Coconut Oil: Coconut oil is rich in fatty acids and helps your hair retain its natural proteins, which keeps it healthy and improves texture and shine.
Hydrolyzed wheat protein: Hydrolyzed wheat protein can reduce moisture loss and improve the strength and elasticity of hair. It also helps add body and shine.
Saw palmetto: Saw palmetto has received attention as a popular hair-loss supplement, and there is some evidence to suggest that it may even encourage new hair growth.
Zinc: Zinc is a mineral with dozens of benefits for the body, one of which is stronger hair and nails. If your zinc level is low, it can cause your hair proteins to deteriorate. Introducing more zinc through your shampoo may help to combat this if zinc deficiency is part of your issue.
Ingredients to avoid
Here are a few ingredients you don’t want in your biotin shampoo:
Sulfates: Sulfates strip oils out of hair, but sometimes they can work a little too well and leave hair dry, brittle, and frizzy. Watch for sodium laureth sulfate, sodium lauryl ether sulfate, or ammonium lauryl sulfate on the ingredients list.
Parabens: Parabens are a popular preservative used in many shampoos and cosmetics, but they can be harmful when absorbed through the skin. They can disrupt your hormone function, and some studies have suggested a link between parabens and breast cancer.
Biotin deficiency can cause hair loss and thinning of the hair. Fortunately, it’s a rare condition because most people consume enough biotin in food.
You might see biotin listed as vitamin B7 on product labels.
Biotin breaks down fats, carbohydrates, and amino acids needed by the body and helps convert them into energy.
The above considerations are the most important when choosing a biotin shampoo, but if you’re struggling to choose between two formulas, these additional factors may help you decide:
Organic ingredients: Some people believe organic shampoos and beauty products are safer than synthetic ones. This is a personal choice, but if you’re trying to go the natural route, be sure you choose a product that is certified organic. Don’t be fooled by products claiming to be “all natural.” Unlike organic, there is no regulation on the term “all natural,” so any manufacturer can use it with no evidence to back it up.
Lather: Some biotin shampoos lather up better than others. If yours doesn’t lather well, you might need to use more shampoo each time you wash your hair. This could result in you going through a bottle more quickly than you’d anticipated. You can develop a sense of whether or not a shampoo lathers well by reading through customer reviews online.
Scent: Scent is a personal preference. Choose the one that you like the best. If you have sensitive skin, you might be better off choosing a fragrance-free product or one that uses essential oils rather than synthetic fragrances, which can be irritating to some people.
Money-back guarantee: Some biotin shampoo manufacturers will refund your money if you’re not satisfied with the results you see. This is a nice option, especially if the shampoo you’re interested in is expensive, but it’s important to understand the terms of the guarantee before you buy.
Results backed by science
The HairGenics Pronexa shampoo has been FDA certified to slow hair loss and promote new hair growth, and it contains hydrolyzed silk protein, saw palmetto extract, aloe vera, and other nourishing ingredients to keep hair moisturized and strong. Most users report positive results after using the shampoo regularly for a few months.
Biotin shampoos range in price from around $5 to $50, but it’s important not to focus on the overall price alone.
Price per ounce gives you a better indicator of the value of the shampoo. Check how many ounces a bottle contains and divide the total cost by the number of ounces. This is your price per ounce.
Biotin shampoos cost anywhere from $0.50 to $5 per ounce, but most fall in the $1 to $2 per ounce range.
Bargain price, high-end results
This OGX shampoo is free of sulfates and parabens, and the bottle contains a generous 13.5 ounces, making its already affordable price look even better. The shampoo helps to thicken hair and add shine and body, as well as speed up new hair growth. There’s also a matching conditioner that you can use with the shampoo for best results.
Follow the manufacturer’s directions for use. For best results from your biotin shampoo, only use it as often as the manufacturer suggests.
Don’t take a biotin supplement in addition to using a biotin shampoo. You consume plenty of biotin through food. Only take a biotin supplement if it’s recommended by your doctor.
Wait a minute or two between lathering and rinsing. Let the biotin shampoo really soak into your hair before you rinse it out.
If you want to reduce hair loss in addition to promoting new hair growth, try the Honeydew Biotin Shampoo. It uses biotin, keratin, and zinc to promote hair health and strength, plus it can help to block DHT, a common cause of hair loss, especially in men. Users rave about the pleasant scent and how well it works. Another great value pick is the Renpure Biotin and Collagen Shampoo. It comes in a surprisingly affordable 32-ounce bottle that lasts a long time. It contains biotin, collagen, and keratin to strengthen hair and promote hair growth, and it’s free of harsh sulfates, parabens, and dyes.
Q. Do biotin shampoos actually work?
A. They certainly can work, but results vary depending on what’s causing your hair to be brittle or unhealthy in the first place. If you’re concerned about how well the shampoo will work, choose one with a money-back guarantee or one that includes a combination of hair-nourishing ingredients.
Q. Is biotin shampoo meant to be used every day?
A. You may be able to use it every day, depending on your hair type, but some manufacturers recommend that you only use the biotin shampoo once or twice per week. Check the product label for usage guidelines for your particular shampoo.
Q. Can biotin shampoo reverse hair loss?
A. Biotin alone can’t do anything about hair loss, but it can help to promote the strength and growth of existing hair. Shampoos that combat hair loss may contain biotin, but they have other ingredients that actually stimulate the dormant hair follicles.
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