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The no-makeup look is in, and yes, it takes makeup to achieve it

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The best makeup for the ‘no-makeup’ look

The no-makeup makeup look has fallen in and out of popularity over the years, but if our TikTok For You Pages and Instagram feeds are any indication, it’s back in full swing for summer 2026. 

Perfect for hot and humid conditions, the no-makeup makeup look uses minimal, lightweight products applied only to key areas of the face to mimic a natural, woke-up-like-this look while gently blurring the complexion, enhancing natural features, and adding delicate washes of color.

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Although the natural-but-better makeup look does require some makeup products, it’s substantially lower maintenance than a full face of makeup with foundations, powders, lashes and blended eyeshadow looks. 

In this article: IT Cosmetics Do It All Radiant Concealer, Clinique Pop Lip + Cheek Oil and Charlotte Tilbury Pillow Talk Blush Balm Lip Tint

How to recreate the ‘no-makeup makeup’ look

Start with a dewy primer and an SPF product to protect from harmful ultraviolet rays. We like using lightweight concealer-serum hybrids to brighten up undereyes or any dark spots or tinted moisturizers to subtly smooth out our complexion, without caking on anything thick or full-coverage. 

Versatile lip and cheek stains can add soft washes of color to key areas on your face, giving you a natural-looking flush. Soft bronzers or highlighters can add a subtle glow, while clear brow gels help fluff out your eyebrows without looking drawn on. A thin swipe of brown or soft-black mascara adds a finishing touch, while a hydrating setting spray locks in a dewy glow. 

Best products for the ‘no-makeup makeup’ look

Wander Beauty Pack Up & Glow Primer with SPF 40

A primer and an SPF lotion in one, this product is packed with plant-derived squalane and hyaluronic acid to moisturize and protect the skin barrier. 

Vacation Classic Whip SPF 30 Lip Balm Sunscreen

Formulated with hyaluronic acid, peptides and shea butter, this SPF 30 balm keeps your pout moisturized and protected. 

IT Cosmetics Do It All Sheer Tint Face Balm

This serum/tinted face balm hybrid helps smooth out the look of skin with sheer, buildable color. It’s lightweight and comfortable to wear, and is made with 92% skin care ingredients, including hyaluronic acid, collagen peptide and vitamin E.

IT Cosmetics Do It All Radiant Concealer

Combining a concealer and a serum, this dual product provides medium coverage with a luminous finish. Vitamins B5 and E soothe skin, while hyaluronic acid hydrates and plumps.

Clinique Pop Lip + Cheek Oil

This two-in-one tinted oil adds a subtle pop of color to your cheeks and lips. It contains a blend of safflower oil, jojoba oil, olive oil, sunflower seed oil and castor oil to nourish lips.

MERIT Day Glow Dewy Highlighting Balm

Add sun-kissed color and glow with this bronzing highlighter balm that can be used on cheeks, eyelids and anywhere you want subtle shine.

Charlotte Tilbury Pillow Talk Blush Balm Lip Tint

With a sheer, nude-pink tint, this comfy, long-wearing balm adds just the right amount of color for a natural-looking boost. 

Urban Decay Tube Job Lash Tubing Mascara

This tubing formula applies evenly, stays put, and rinses off easily. One coat of the brown color is perfect for completing your no-makeup makeup look.

Anastasia Beverly Hills Clear Brow Gel

Shape and fluff your brows with this clear gel that lasts without flaking.

Morphe Lifeproof 16-Hour Continuous Setting Mist

This continuous mist setting spray boasts 16 hours of budge-proof protection for your beauty look. The noncomedogenic formula is waterproof and sweat-proof.

 Prices listed reflect time and date of publication and are subject to change.

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