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Updated November 2022
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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. Read more  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.Read more 
Bottom line
Pros
Cons
Best of the Best
Disney Ariel Animators' Collection Mini Doll Play Set
Disney
Ariel Animators' Collection Mini Doll Play Set
Check Price
Feature-packed
Bottom Line

A fantastic set featuring mini-figures of the most popular characters from the original film.

Pros

It features Ariel and two outfits. One is her trademark mermaid shell top, and the other is her human dress with accompanying accessories, including shoes and a bow. Plus, there are mini figures of Sebastian, Flounder, and an imperial seahorse.

Cons

Some users found this to be pricy compared to other toys.

Best Bang for the Buck
The First Years Disney Baby Bath Squirt Toys
The First Years
Disney Baby Bath Squirt Toys
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Best for Young Kids
Bottom Line

Affordable and fun bath toys that are great for babies and toddlers.

Pros

Includes 3 squirt toys: Ariel, Flounder, and Sebastian. All toys are BPA-free and are easy for small hands to hold. The toys also float in water as well, making them fun for pools, baths, and beach time.

Cons

Must squeeze out all water and let dry completely to avoid mold growth inside the toys.

Melissa & Doug Disney Ariel Magnetic Dress-Up Wooden Doll Pretend Play Set
Melissa & Doug
Disney Ariel Magnetic Dress-Up Wooden Doll Pretend Play Set
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Quality Wooden Toy
Bottom Line

A quality wood toy that is great for preschool and elementary-aged kids and provides hours of fun.

Pros

Features more than 30 magnetic pieces to play dress-up with Ariel. Includes a doll stand so Ariel can stand or lay down in her outfits. Ideal for ages 3+. All pieces are made from wood and magnetic pieces stick well to Ariel.

Cons

Storage box doesn't have a lid, so can be easy to lose pieces.

Disney Ariel Classic Doll
Disney
Ariel Classic Doll
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Simple Yet Solid
Bottom Line

An Ariel doll wearing the mermaid outfit from the movie; comes with a brush to use on her long, flowing hair.

Pros

Plastic doll with soft and wavy red hair. Measures 11-inches long. Doll is posable and has legs. Clothing consists of a purple bikini top and a green and blue tail. Includes a pink doll hair brush.

Cons

May be lacking in durability.

Just Play Store Disney Princess Ariel Styling Head
Just Play Store
Disney Princess Ariel Styling Head
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For Fashion Lovers
Bottom Line

An interactive Ariel toy for young hair stylists to create different looks and decorate the doll’s hair.

Pros

Plastic doll head and shoulders for ages 3 and up. Comes with 4 clips, 3 elastic ties, a brush, and a tiara. Doll has a painted face and long red hair. Measures about 8-inches high.

Cons

Lightweight and may tip over easily.

HOW WE TESTED

We recommend these products based on an intensive research process that's designed to cut through the noise and find the top products in this space. Guided by experts, we spend hours looking into the factors that matter, to bring you these selections.

30
Models
Considered
122
Consumers
Consulted
16
Hours
Researched
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There are a wide variety of Little Mermaid toys available on the market, with some designed for toddlers and some for preschool and elementary school-aged children. Many Little Mermaid toys are dolls, with some that are standard dolls and some that come with extra features like playing music from the movie. Several Little Mermaid toys are also designed to be played with in water. Certain toys are part of a larger Disney Princess line, with the toy available in other princesses as well, while others are specific to The Little Mermaid. If Ariel is your child’s favorite Disney princess, you can easily find several toys your child will love.

Our Top Picks