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Best Unicorn Toys

Updated March 2023
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Best of the Best
Barbie Dreamtopia Brush 'n Sparkle Unicorn
Dreamtopia Brush 'n Sparkle Unicorn
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Simple and Sweet
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A basic but enchanting little unicorn with classic features that appeal to a variety of age groups. One of the prettiest unicorns on our list.


Boasts a long, silky mane and tail that beg to be brushed. Kids can activate light-up features and music on the brush or the body for an extra touch of magic. Simple design encourages imaginative open-ended play. Good size and perfectly proportioned for play with Barbie dolls.


Not the most feature-rich option on our list. Requires batteries.

Best Bang for the Buck
Crayola Deluxe Color 'N Plush Unicorn
Deluxe Color 'N Plush Unicorn
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Color Magic
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Budding artists are sure to have a blast decorating this adorable 12-inch plush unicorn over and over again. A huggable texture combined with coloring fun offers 2 classic kid favorites.


Washable design keeps little hands busy with coloring and encourages free creative expression. Markers last reasonably long and are easy to replace. Washes clean and holds up beautifully wash after wash. Cute, soft, and highly huggable. Comes with washable markers.


A couple of extra colors would be a useful addition. Darker colors can be a bit stubborn if left unwashed for days at a time.

Little Live Pets Rainglow Unicorn Vet Set
Little Live Pets
Rainglow Unicorn Vet Set
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Best Interactive
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If you know a unicorn lover who also longs to have their very own pet to care for, this interactive toy covers 2 major wishes in one.


Vet-themed set allows kids to actively nurse Rainglow back to health using the included "medical tools." 2 modes let users alternate between caring for a "sick" unicorn and simply enjoying an interactive petting session. A generous variety of sounds, motion combinations, and facial expressions keep kids guessing.


Requires batteries. Certain movements can cause audible mechanical sounds.

VTech Go! Go! Smart Friends Twinkle the Unicorn
Go! Go! Smart Friends Twinkle the Unicorn
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Best for Toddlers
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A large unicorn with attention-grabbing light, sound, and motion features that toddlers find especially appealing. Sturdy, easy to operate, and reasonably priced.


Features a moving head, flapping wings, a "walking" mechanism, and more than 40 sound and music variations. Magic Point fairy activates motion and comes with own set of charming phrases, songs, and sounds. Large size delights little kids. Compatible with other SmartFriends playset characters.


Some parents felt that the features were too simple for older kids. Sound features are quite loud.

USA Toyz Unicorn Kids Play Tent
USA Toyz
Unicorn Kids Play Tent
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Something Extra
Bottom Line

Unicorn-themed pop-up tent invites hours of play as a magical secret hiding place. Truly adorable and well-made.


Vibrant colors and attractive pink unicorn designs around a circular tent with a peaked roof. Has mesh window for peeking and an easy-access roll-up door. Includes safety features like secure ties, sturdy poles, and roof and floor anchors to maintain its integrity.


Best for one kid to fit comfortably with toys; older kids may find it to be a tight squeeze with more than one occupant.

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BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and all opinions about the products are our own. About BestReviews  
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We buy all products with our own funds, and we never accept free products from manufacturers.About BestReviews 

We recommend these products based on an intensive research process that's designed to cut through the noise and find the top products in this space. Guided by experts, we spend hours looking into the factors that matter, to bring you these selections.

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Buying guide for Best unicorn toys

Unicorns are beautiful mythical beasts whose flowing manes and sparkling personalities appeal to virtually everyone. That’s why you should add a touch of whimsy to your toy collection with a unicorn toy.

Whether you’re looking for a cuddly companion or one whose mane is ready for fancy styling, the sky’s the limit when it comes to unicorn toys. These charming creatures are also available as interactive toys, plush backpacks, and even miniature figures with playsets. One thing is for sure: no matter which unicorn to you choose, you’re destined for a magical playdate every time.

Not sure where to embark on your mystical journey of choosing a unicorn toy? We’re here to make your decision easier with this buying guide.

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If your kid loves unicorn toys, appeal to their interests and buy unicorn-inspired books to encourage independent reading.

Popular unicorn toys


Perhaps the most popular type of unicorn toy is the plush pet. These cuddly toys have soft features, and some produce music when squeezed. Some of these unicorns have rhinestone or sequin details, which may not be ideal for younger kids. Your best bet is to refer to the recommended ages on the packaging


Unicorns designed for hairstyling play have flowing manes and tails, with hair similar to that seen on dolls. Kids can style, braid, and sometimes curl the hair with the toy’s brushes and other styling tool accessories. These unicorn toys usually have hard plastic bodies, though there are some plushies in this category.

Interactive pets

Interactive unicorn toys probably have the most diverse age range, including infants through age 12. Unicorn toys for babies typically feature buttons with flashing lights and songs. Interactive unicorns intended for older kids can have well-developed vocabularies and respond to a broad range of voice-activated commands.

Art-inspired toys

For budding artists, there are unicorn toys that revolve around coloring, drawing, or arts and crafts. These usually come with dedicated art supplies, which eventually need to be replaced. As a result, you’ll need to purchase additional kits from the same manufacturer or use your own supplies.


Unicorn figurines are either sold individually or come in larger sets that include playhouses, stables, and even treehouses. The figurines are typically on the smaller side, less than 6 inches tall, especially when they’re intended for use with playsets. Some playsets can be folded away when not in use, while others remain full size and take up considerable space.

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Did you know?
Some interactive unicorn toys come with access to online platforms or apps for extended play.


Sparkles and pizazz

Yes, sparkles and pizazz are a stand-alone category when it comes to unicorn toys. No matter which unicorn toy you end up with, it will have at least some shiny details. This can be in the form of rainbow hair, iridescent horns, rhinestones or sequins, jewel-encrusted crowns, or fabulous outfits. 

Colorful manes and tails

The signature features of unicorn toys, besides horns, are their colorful manes and tails. Some toys have simple manes, either molded plastic or plush. Others have flowing, doll-like hair in a rainbow of colors. 

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Did you know?
Many popular toys, like Barbies and FurReal Pets, have dedicated lines of unicorn toys. Unicorns are also commonly seen as accessory or companion pets to other dolls and characters.

Equine bodies

Unicorn toys adopt many of their design features from horse toys. They can feature moveable and poseable parts, or in the case of interactive unicorn toys, walk on their own. Many feature saddles and other horseback riding accessories.

Unicorn-inspired toys

There are also charming unicorn-inspired toys available. These consist of regular toys and stuffed animals that transform into mythical beasts by donning a horn and other unicorn features. You’ll find quite a magical kingdom out there, including raccoonicorns, corgi-corns, and even Unikitty.

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There are many veterinarian-themed unicorn toys, which are ideal for young animal lovers. These sets come with a collection of realistic vet accessories like a stethoscope and bandages.

FAQ about unicorn toys

Q. How should I clean unicorn hair?

A. Unicorn toys with flowing manes and tails are usually made of synthetic fibers. These can be washed with gentle soap and water and left to air-dry. If you’re unsure whether it will work, your best bet is to contact the manufacturer for recommended cleaning instructions.

Q. Why do some unicorn toys have wings and others don’t?

A. It boils down to the manufacturer’s toy design. Traditional unicorns only have a horn and flowing mane, though when they have wings, they’re actually a hybrid between Pegasus and a unicorn. More often than not, wings add functionality and interactive features to the unicorn

Q. What are the best unicorn toys for kids who want to play with their friends?

A. Kids can enjoy open-ended play with several unicorn plushies or playsets. Another option is a unicorn-inspired board game in which several kids can play together at one time. There are also LEGO and Playmobil sets that include unicorns, which are fun to build with fellow unicorn lovers.

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