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When is Prime Day 2024?

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Everything you need to know about this year’s Prime Day

Prime Day is one of the biggest sales events of the year, and although Amazon hasn’t announced the dates of this year’s sale yet, we have an idea of when it might be. 

Last year’s event was on July 11 and 12, and previous years have always been around those dates. There’s a good chance Prime Day 2024 will fall on July 9 and 10, but we’ll keep you posted and be the first ones to let you know when Amazon officially announces this year’s dates. As always, the deals are sure to be amazing.  

Everything we know about Prime Day 2024

You’ll need to be an Amazon Prime member to take advantage of the best deals. If you haven’t been an Amazon Prime member for the past 12 months, you can sign up for a free 30-day trial period on Amazon’s Prime page

The products that go on sale include everything from recognizable brand-name merchandise to independent products that you may never have heard of before the sale. Besides deep discounts, most products also have fast and free delivery — it’s feasible that you could purchase something on the first day of the sale and have it at your house in the morning on the second day before the sale even ends.

Additionally, some companies align their release schedule to coincide with this event, so it’s often possible to get the latest versions of products on Prime Day. However, if you don’t need the newest model, last year’s products are usually available at a deep discount.

It’s important to remember that Prime Day isn’t just for physical products. You can get discounts on music, videos, games and more during these 48 hours. If you’re interested in clothing, don’t forget to take part in Amazon’s “try before you buy” program, where you get to try up to six items of clothing for up to seven days before you have to pay. 

How to prepare for Prime Day 2024

For starters, it’s a good idea to ensure that you have an active Prime membership because you won’t be able to get Prime Day deals without one. A membership costs $14.99 a month, and you can cancel at any time. 

Once you have your membership set up, start creating a wish list so you can opt-in for alerts on products you want; this way, you’ll know as soon as they go on sale or if the price has been slashed even more. 

If you’re shopping from your phone, your experience will be best on the mobile app, and from there, you can create and manage your wish list and make purchases. There are already live early deals to shop right now, so you’re going to want to keep an eye on our list of the best deals, which we'll frequently update as the big sale approaches.

What to expect from Prime Day 2024

In past years, Prime Day has lasted a full 48 hours and is usually held on Tuesday and Wednesday in the middle of July, so we’re expecting Prime Day 2024 to go down around the same time. If you need some pointers on what to look out for, there are a handful of categories and brands we recommend prioritizing as they’re likely to see the deepest discounts.

In the past, the categories with the biggest savings have been electronics, appliances, toys, lawn and patio, home décor, apparel and personal care. As far as brands go, some of the most popular brands that are sure to offer significant discounts on items this year include Apple, Sony, Bose, KitchenAid, Ninja, DeWalt, De’Longhi, Samsung, HP, Lenovo and Asus.

Best bets for deep discounts on Prime Day

Apple AirPods (2nd Generation)

31% OFF 

If you have an Apple device such as an iPad or an iPhone, the AirPods (2nd Gen) are among the best earphones you can pair with it, thanks to the advanced H1 chip. These earphones provide rich sound, crystal-clear audio quality during phone calls and hands-free access to Siri. Syncing them with Apple devices is a piece of cake due to the easy one-touch setup, and the battery life can last up to 24 hours with the charging case.

Vizio 40-Inch D-Series Full HD 1080p Smart TV

30% OFF 

You’d be hard-pressed to find a better TV than this Vizio model for under $200. Its crisp full HD screen reproduces vivid colors and rich details for a lifelike picture, and its V-Gaming Engine automatically optimizes picture mode, providing low input lag and fast refresh rates for smooth gaming. The SmartCast interface is intuitive and user-friendly and offers access to plenty of streaming apps.

Apple Watch SE GPS 40mm (2nd Gen)

20% OFF 

Apple iPhone owners looking into getting a smartwatch won’t be disappointed with the Apple Watch SE. It’s the most affordable Apple Watch, but it doesn’t skimp on features. You can text or call right from the watch when it’s synced to your iPhone, and there are various preset workout modes that track your progress. Plus, its waterproof design makes it suitable for swimming, and you can track your sleeping patterns.

Shark AI Ultra Robot Vacuum

18% OFF 

The Shark AI Ultra's standout feature is that you can control it completely hands-free with Alexa or Google Assistant. It packs powerful suction for lifting debris from all types of floors, and smart mapping allows you to program which rooms you want it to clean and which areas to avoid. The self-emptying base can hold up to 60 days' worth of dirt, and the self-cleaning brushroll is excellent at picking up hair.

Ninja AF101 Air Fryer

38% OFF

An air fryer offers a healthier way to make delicious foods, such as chicken wings, french fries and pizza. It has a 4-quart ceramic-coated nonstick basket and crisper plate that can fit up to 2 pounds of french fries and offers four cooking modes: fry, roast, reheat and dehydrate. It’s easy to clean, and it includes a bonus recipe booklet to help you get started.

Prices listed reflect time and date of publication and are subject to change.

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