Why savvy shoppers are loading their carts now in order to save the most during Prime Day
Prime Day is Amazon’s huge mid-summer sale to end all sales — and it's happening now. It runs for four days this year, on July 8-11, and it can be hectic for shoppers hunting for significant markdowns. One of the most frequent questions we hear is with regard to how people can make sure they are getting the best deal possible.
BestReviews has consistently had one piece of advice for its readers to help conquer the craziness: Add the products you’re most excited to shop for to your cart before Prime Day starts, and then watch the deals during the event. By doing this, you’ll be able to watch how much the items are marked down while the sale is happening and strike when they’re at the lowest price.
Last updated on July 11, 2025 at 11:29 a.m. ET.
Jump to all the deals on Amazon here:
- Computer deals
- Health and Wellness deals
- Luxury Beauty deals
- Home Improvement deals
- Automotive deals
- Pet deals
Lightning deals of Prime Day, Day 4
- Fitbit Charge 6 25% OFF
- Amazon Fire TV Soundbar Plus 30% OFF
- Jackery Explorer 1000 v2 Portable Power Station 44% OFF
- Ring Battery Doorbell 29% OFF
Tips for finding the best Prime Day sales
We are also consistently asked, "How do you know when a deal is at its best price during Prime Day?" The short answer is that it’s impossible to know with 100 percent certainty, as prices fluctuate constantly throughout the event. But here are some quick ground rules we advocate:
- More expensive products won’t be marked down as much percentage-wise. If you see something that costs hundreds of dollars and is discounted by 15% or more, that’s a good sign to buy. This is especially true for brand-name products, like those from Apple or Dyson.
- For products that are $50 or less, you want to see them marked down even more. Look for 30% or more.
- The cheapest items, like toys, are worth waiting for the 50% off marker.
- If it’s marked as a lightning deal, do not wait. That will be the best price you will get.
Best Prime Day deals
Here are some of our favorite products to bookmark for Prime Day.
Apple AirPods 4 23% OFF
Apple Airpods 4 provide personalized spatial audio, sweat and water resistance and a redesigned fit for comfort while listening. Use Siri to make calls, play music and podcasts or check your schedule. One charge provides up to five hours of listening and 30 hours of power with the charging case.
DEWALT 20V MAX Cordless Drill and Impact Driver, Power Tool Combo Kit 38% OFF
This power tool set includes a cordless drill, impact driver, two batteries and charger for all your drilling, fastening and home improvement needs — plus, with two batteries, you can operate them continuously without running out of power.
Samsung Galaxy Watch 7 40mm 22% OFF
Get an AI-powered energy score, wellness tips, heart rate tracking and sleep monitoring with comprehensive fitness tracking capabilities in this compact smart watch that syncs with your smartphone via Bluetooth for notifications and apps.
Vitamix 5200 Blender 12% OFF
This is a great example of a high-end item that is currently at a great price. If this top-of-the-line brand name has been on your list, it’s a perfect time to buy.
The most anticipated Prime Day sales
Here are some of the deals we hope will go live when the event starts and the deals really get going.
And if you need assistance on finding the best deals, BestReviews will be updating our coverage of the following pieces throughout the event to connect our readers with the best deals live at the time, including deals currently on sale:
Prices listed reflect time and date of publication and are subject to change.
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