Clean makeup brands produce makeup without harmful ingredients like parabens, sulfates, and phthalates. Most clean makeup brands focus on face products that give a more natural look. For foundations, most are light or medium coverage, although many are buildable. There aren’t many options for true full coverage when it comes to clean makeup, though. Many products also feature natural ingredients that help improve your skin by providing extra moisture or brightening dark spots. When looking for foundations and concealers, pay attention to shade ranges. Many clean makeup brands offer very limited shades, but there are some that have 10 to 20 different shades. Clean blushes, bronzers, and highlighters are often cream formulas and are usually subtly pigmented.