We test hundreds of beauty products every year, from cleansers to mascaras and hair tools that promise salon-level results at home. However, only a select few earn a permanent spot in our skin care, hair care and makeup routines.
The products ahead are the ones that truly stood out in 2025. Some of our favorites were skin care workhorses like Laneige’s Water Bank Gentle Cleanser and Peter Thomas Roth’s smoothing treatment. We also found a handful of makeup launches that lived up to the hype (yes, we did include that radiant concealer everyone keeps asking about). Another highlight was the buzzy hair tools like Dyson’s latest Supersonic, which is more ergonomic than ever.
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Some of the products on our list were immediate loves, while others are editor-curated wish-list items we can’t stop thinking about. All of them earned their place here after testing, comparing, and obsessing over ingredient lists, performance and customer reviews. If you’re looking to upgrade your routine, these are the best beauty products of 2025, according to a beauty editor and the BestReviews Testing Lab.
In this article: Illiyoon Gentle Deep Facial Cleanser, It Cosmetics Radiant Concealer and Dyson Supersonic R Professional Hair Dryer
Laneige Water Bank Gentle Gel Cleanser
If you have sensitive skin or love a hydration-focused routine, this daily cleanser instantly became one of our favorites. It gently removes dirt, sunscreen and light makeup without stripping your skin’s moisture. Its pH-balanced formula is packed with blue hyaluronic acid and an amino acid complex to help maintain hydration and support the skin barrier.
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
We found this viral instant eye-tightening treatment lives up to the hype. Its sheer formula reduces the appearance of under-eye puffiness and fine lines. It contains a blend of skin-tightening silicates and seaweed extract to leave the eye area looking firmer and smoother.
Illiyoon Gentle Deep Facial Cleanser
This low-pH, hydrating gel-to-foam wash lifts away daily buildup with a gentle yet effective triple-micellar action. The foaming formula has a pleasant feel and is enriched with hyaluronic acid and phytosterols to clean without tightness.
E.l.f. Thirst Burst Pore-fecting Toner
This hydrating toner blends 2 % BHA with a hibiscus complex to refine pores and smooth texture while delivering moisture — a welcome mix of gentle exfoliation and comforting hydration for everyday use.
HANHOO Barrier Support Moisturizer with Ceramides
There are six types of hyaluronic acid in this lightweight gel-cream, along with multiple ceramides to help strengthen the skin barrier and calm irritation. It’s excellent for acne-prone skin.
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It Cosmetics Radiant Concealer
We’re longtime fans of It Cosmetics’ lightweight and comfortable face makeup, and this new launch raised the bar even further. This featherlight concealer blends seamlessly, while brightening the undereyes and evening skin tone. It’s buildable and comfortable to wear — perfect for those no-makeup-makeup days.
Makeup By Mario SoftSculpt Blurring Bronzer
This bronzer softens and warms without looking or feeling cakey. The talc-free formula is great for natural-looking contour and sun-kissed dimension.
Save yourself the pricey salon visit with this top-notch at-home gel manicure kit. It includes a base and top coat, a curing lamp, a nail file and a cuticle pusher.
PATRICK TA Dual-Ended Foundation Brush
Any makeup lover knows you can never have enough brushes — and this one will quickly become your foundation go-to. The dual-ended tool is designed to make liquid foundation application easier than ever. One end lays down product evenly, while the other helps seamlessly buff and blend for a smooth finish.
Jergens Natural Glow Hydra Gel Moisturizer
A fresh take on gradual self-tanning, this lightweight hyaluronic acid-infused gel doubles as a hydrating moisturizer and a subtle suntan builder. It’s fragrance-free and fast-absorbing, creating even, streak-free color that develops naturally with daily use.
Dyson Supersonic R Professional Hair Dryer
Super-lightweight and ergonomic, this Dyson blends powerful airflow with intelligent heat control, drying hair faster while reducing heat damage. Plus, it helps reduce strain on your arms.
When the Nural launched last year, we were instantly enamoured with this improved-upon version of an already top-notch hair tool. This new colorway is fresh for the 2025 holiday season.
Ghd Wave Triple-Barrel Deep Waver
A cult classic reimagined for 2025, this triple-barrel waver delivers deep, uniform waves with a sleek, frizz-free finish. Its heat-even technology and ergonomic design make long-lasting, textured styles feel effortless.
IGK Strong Finishing Hairspray
Humidity-resistant yet flexible, this finishing spray locks your hairstyles in place without any unwanted stiffness or crunchiness.
T3 Curling Straightener, 2-in-1 Styling Iron With Auto World Voltage
T3’s new hybrid tool saves space and time when you travel: One barrel serves double duty to curl or smooth, ideal for quick styling without compromising results. Plus, it has dual-voltage capabilities.
Luseta Rice Water Shampoo and Conditioner Set
Rice water helps strengthen hair, improve shine and reduce breakage. This rice water-infused shampoo and conditioner duo taps into a centuries-old hair-care tradition to nourish, hydrate and strengthen strands. It’s ideal for anyone seeking softer, healthier hair without harsh chemicals.
Wavytalk Power Wave Hair Crimper
A modern take on the crimper, this easy-to-use styling tool creates polished, beachy waves in minutes. It uses ionic technology to help smooth frizz and boost shine.
Shark Glam Ceramic & Powerful Air Styling & Drying System
Shark makes some of our favorite hair tools for its high-quality products at more palatable price points than most of its luxury competitors. This straightener has a strong heat output and smooth plates that tame frizz and deliver sleek results, even on thick hair.
Prices listed reflect time and date of publication and are subject to change.
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