Eve Jones (she/they) is a cultural observer who loves writing about fashion, makeup, and how to shop thoughtfully. Through many years of retail, food service, and office administrative work, they have developed a well-rounded understanding of what consumers need. Majoring in Humanities at SFSU, they approach online shopping through a mindful lens, encouraging consumers to carefully consider their needs and weigh their wants. Eve enjoys fashion and makeup as modes of self-expression as well as writing about ways people can improve their lives through conscientious consumerism. When not writing, Eve knits and hangs out with their loud little black cat, Ruby.