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Expert Shopper › Holiday

Google’s ‘Holiday 100’ list is in — here’s what people are buying

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‘Cozy comforts’ top Google’s ‘Holiday 100’ list this year

One thing about Google is it knows exactly what we want (because it knows what we've been searching for). And from better kitchen gear to softer slippers and furniture our cats might actually use, Google has turned our searches into its annual "Holiday 100," a curated shopping guide featuring 100 trending gift ideas.

The list draws on Google Search trends to highlight popular products and rising interests across home, fashion, electronics, beauty, toys and more. One of the biggest themes in this year's guide is "Gifts for Cozy Comforts" — think plush blankets, comfy clothes, upgraded cookware and stylish home decor.

In this article: Our Place Titanium Large Always Pan Pro, 12.5", Caraway 6-Piece Ceramic-Coated Mini Bakeware Set and 1 BY ONE High-Fidelity Belt Drive Turntable

We also covered Google's "Holiday 100" list in 2025, if you want to know how this year's chart-topping gifts compare. The 2026 edition offers a mix of practical purchases and little luxuries — plus some nostalgic finds that we're eyeing ourselves this holiday season. We've rounded up some of the cozy comforts Google highlighted, along with trending picks in electronics, toys and games and beauty.

Cozy comforts were all the rage

Our Place Titanium Large Always Pan Pro, 12.5"

The 12.5-inch Titanium Large Always Pan Pro has a titanium cooking surface (with no coating whatsoever) with a refined micro-texture designed to resist buildup. Its fully clad tri-ply construction combines metals to optimize heat distribution, and the stainless steel lid keeps heat contained inside. The pan is compatible with induction cooktops and is oven-safe.

Caraway 6-Piece Ceramic-Coated Mini Bakeware Set 22% OFF

This complete baking kit is designed with small kitchens in mind, with two small baking sheets, a rectangle pan, a six-cup muffin pan, a cooling rack and a storage organizer included. The cream-colored pieces have an aluminized steel core and ceramic nonstick coating, and all are oven-safe up to 550 degrees.

1 BY ONE High-Fidelity Belt Drive Turntable 15% OFF

This nostalgic wood-and-metal turntable plays records at both 33 and 45 RPM. It has built-in speakers, so you can start listening right out of the box. But it also offers both wireless playback and an aux input so you can connect an audio system for a richer listening experience.

Amazon Essentials Matching Holiday Family Pajama Sets

Getting everyone into matching Christmas morning pajamas is a fun tradition made easier with this family collection from Amazon, which comes in coordinated options for different ages and sizes. They're made from comfortable cotton flannel with long-sleeve button-front tops, with matching pants with elastic waistbands, drawstrings and side pockets.

Saki Luna Electric Kettle

This electric kettle holds 1.75 liters and uses a 1,500-watt heating system with seven temperature presets so you can prepare different teas and coffees, plus a keep-warm setting that maintains temperature for up to two hours. The interior uses 304 stainless steel so your water never comes in contact with plastic.

Bedsure ComfyFleece Cute Cat Couch 27% OFF

Searches for “aesthetic cat furniture” rose 160% this year. This 24-inch miniature sofa gives your cat a truly adorable place to lounge, complete with raised sides, a supportive backrest and plush cream ComfyFleece. The nonslip bottom keeps it in place, and the cover even comes off for easy machine-washing.

Frye Bubble Rabbit Faux Fur Fig 50x70 Throw

This 50-by-70-inch throw blanket has a raised bubble pattern in faux rabbit fur on one side and smooth faux micromink on the reverse. It's super cozy and adds a pop of color to your sofa or the end of the bed. It's also machine-washable, so the occasional spill won't get in the way of lounging.

Litfun Women's Genuine Suede Fur-Lined Slippers 24% OFF

Suede slip-ons are having a moment: Google reports searches for these types of slippers jumped 250% in 2026. This paid from Litfun offers a genuine suede upper with a fuzzy lining to keep your feet warm on cold winter days, The slip-on design makes them easy to wear around the house, but they still have a nonslip sole that's good for quick errands or trips outside.

Amazon Essentials Women's Cotton Fleece Jogger Sweatpants with Drawstring

These Amazon Essentials joggers have a mid-rise, tapered legs, ribbed ankle cuffs and an adjustable drawstring waist, all in soft cotton-blend fleece with a brushed interior perfect for lounging on a cold day. Searches for "women's jogger sweatpants" rose 60% this year, according to Google, so these are must-haves as the temperature drops.

Google’s 'Holiday 100' electronics searches

Vinyl records aren't the only electronics on people's radars. According to Google, searches for "podcast microphone" rose 115% this year, suggesting that more shoppers are interested in creating their own content. Turntables and other nostalgic electronics are also getting attention, giving this year's tech gifts a fun retro twist.

Google’s 'Holiday 100' toys and games searches

The toy aisle is looking nostalgic this year too. FAO Schwartz makes an appearance on Google's top toy searches this year, alongside hot new trends like squishy toys. No matter who you're shopping for, there's gift inspiration here for anyone who still loves to play.

Google’s 'Holiday 100' beauty searches

Amid the ever-increasing cost of living, beauty shoppers are more interested in at-home treatments and specialized tools. Here you'll find those, alongside wellness products and classic beauty products that never go out of style.

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