Google's Holiday 100 list just landed, and it's basically a crystal ball into what everyone's actually buying this season based on search trends and shopping data. Google's list uses real aggregated data showing what people are searching for and adding to their carts, showing what's popular in real time as we get closer to the holiday season.
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Google's Holiday 100 can help you cut through the noise of countless "gift guides" to find what real people are actively searching for and purchasing, which means the products that are either genuinely desirable or being heavily marketed (possibly both). The trends reveal broader patterns about what's capturing attention this year — which categories are hot, which brands are dominating and what price points people are comfortable spending.
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Use the Holiday 100 to find gifts for people who "don't need anything," confirm that the item you're considering is actually popular and well-reviewed or just satisfy your curiosity about what everyone else is buying. Here's what's trending in the top categories according to Google's data.
The Electronics category is dominated by video games and smart devices — no real surprises there. The list skews toward midrange pricing, with most items between $50 to $300, suggesting people are looking for meaningful gifts without luxury price tags.
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The Toys & Games category showcases what kids actually want this year vs. what toy companies hoped would be hits. Classic games and puzzles are trending, possibly indicating a swing back toward non-screen entertainment. The toy trends reveal that kids (and adult collectors) are driving demand toward franchises they already know and love rather than taking chances on new, "smart" toys.
The Home & Garden category reveals what people are buying to upgrade their living spaces during the season when everyone's hosting and entertaining. From cookware to charcuterie boards and blankets, these items show that people want to refresh their basics, invest in quality-of-life upgrades and entertaining essentials or give practical-but-nice household gifts.
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