Amazon's Prime Day event is happening now
Amazon's Prime Day sales event happens every summer and it's always a great time to save with deals across 35 different categories. This year's Prime Day event is happening now! From June 23-26 there will be tons of deals, and our editors are finding the best discounts on hidden gems that are great products that may fly under the radar for most shoppers.
We've been working extra hard on finding deals, because we know how important it is this year in particular, when it comes to making the most of your money. We've been checking prices on all the best hidden gems to make sure we are bringing you the true bargains.
Last updated on June 26, 2026, at 9:50 a.m. ET.
'Just added' deals on hidden gems
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Meta Quest 3S 15% OFF
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La Roche-Posay Toleriane Double Repair Face Moisturizer 25% OFF
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The Complete Summer I Turned Pretty Trilogy (Boxed Set) 58% OFF
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SHAPERMINT Shapewear 37% OFF
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Nex Playground The Active Play System for Kids & Families 20% OFF
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BOGG BAG Original Tote 20% OFF
Trending Prime Day hidden gems
OLIPOP Prebiotic Soda Pop, SpongeBob Pineapple Paradise 37% OFF
Spongebob OLIPOP? Raise your hand if you knew this was a thing, because we sure didn't. We've tested many prebiotic sodas, and OLIPOP just tastes the best, period. And who can resist this cute design coupled with an actual tasty way to get your probiotics?
Keurig K-Express Single Serve K-Cup Pod Coffee Maker in Lavender 45% OFF
Keurig has become synonymous with single-serve coffee because it just does it so well. So, while the brand itself may not qualify as a "hidden gem" — you've probably never seen this color! Cute and a vessel for caffeine delivery? Can't beat that.
Amazon Echo Dot Kids (newest model) 50% OFF
An actual screen-free device made just for kids. They can discover fun facts, request age-appropriate music from Amazon Music, Apple Music or Spotify, hear a bedtime story and enjoy many more fun perks from this device. And it looks like a mini galaxy of their own.
fwee 3D Voluming Gloss, Cherry Cola 29% OFF
Fwee just may be the best kept secret in lip gloss. The hint of Cherry Cola is so nostalgic, and the gloss goes on super rich without feeling gloppy. And the color is a deep, rich maroon that actually shows up on your lips. This is a winner.
Deals on unique gadgets and underrated items with cult followings
SodaStream ART Sparkling Water Maker 51% OFF
This SodaStream bundle comes with the full setup: the SodaStream itself, two Quick Connect CO2 cylinders, two 32-ounce dishwasher-safe bottles and two Bubly flavor drops. All you have to do to make your own sparkling water at home is snap the bottle in place and pull the handle.
Skullcandy Crusher Evo Wireless Bluetooth Headphones 23% OFF
These over-ear headphones have two 40-millimeter audio drivers, plus dual bass drivers for deep sound (and you can personalize it in the included app). They offer up to 40 hours of battery life with rapid recharging, plus they're collapsible for easy storage.
Govee TV Backlight 3 Lite 33% OFF
Built for 75- to 85-inch TVs, this backlight uses a camera with fish-eye correction to match colors along the edge of the screen. It has an app where you can control your light setup, plus it's compatible with Alexa and Google Assistant.
Birdfy Smart Bird Feeder with Camera for Rookie 56% OFF
This bird feeder with built-in camera is ideal for beginner bird watchers with HD video, AI bird recognition and full-color night vision. It's easy to install and has an accompanying app to identify birds, watch footage, adjust sensitivity and share videos of bird friends visiting with 20+ people.
XPPen Drawing Tablet 32% OFF
Another BestReviews-approved pick, this drawing tablet offers impressive performance, responsiveness and customization features. It's great for budding artists and experienced designers alike. A 13.3-inch FHD display and high color gamut offer rich colors and vivid images. It supports a variety of operating systems and Illustrator programs, too.
Jasonwell Inflatable Tanning Pool Lounger Float 45% OFF
Relax in the pool on a hot summer day with this tanning lounger float. It has a ribbed air-cushion base for comfort, a wraparound rope for increased stability and a cup holder.
More unique gadgets and underrated items with cult followings
- Anker Laptop Power Bank 24% OFF
- Twelve South AirFly SE | Bluetooth Wireless Audio Transmitter Adapter for AirPods/Headphones 19% OFF
- SHOKZ New OpenRun Pro 2- Bone Conduction Headphones 40% OFF
- Lumineux Teeth Whitening Strips Kit 35% OFF
- Anker Laptop Docking Station 34% OFF
Deals on smart home and travel finds that flew under the radar
Amazon Fire TV Stick 4K Plus (newest model) 50% OFF
The newest model Fire TV Stick 4K Plus turns any TV into a smart TV, with upgraded 4K streaming, Wi-Fi 6 and compatibility with Dolby Vision, HDR10+ and Dolby Atmos audio. Alexa search can find movies by actor, plot or quotes, and it supports Xbox cloud gaming.
Coway AP-1512HH Mighty Air Purifier 35% OFF + $7.50 OFF COUPON
This air purifier can clean spaces up to 1,748 square feet in just 60 minutes. The four-stage system combines a washable pre-filter, deodorization filter, Bipolar Device and HEPA filter. It also offers Auto Mode, filter alerts and a real-time air quality indicator to make it seamless and easy to maintain.
WINIX 5510 Air Purifier 31% OFF
This air purifier is great for large rooms — it cleans up to 1,882 square feet in one hour. It pairs True HEPA filtration with a deodorizing carbon filter. It has an included app, plus Auto Mode, Sleep Mode and real-time LED air quality display.
Homvana 3.6L Top-Fill Cool Mist Humidifier 40% OFF
This humidifier is really three devices in one: a cool-mist humidifier, an aromatherapy diffuser and a mood light. It has adjustable humidity control, a digital display, auto shut-off and a convenient top-fill tank with a 5.3-inch opening that makes it easier to refill and clean.
Segway Navimow i206 AWD Robot Lawn Mower (New i105N) 15% OFF
The Segway Navimow robot lawn mower uses EFLS Network RTK, one-tap auto mapping and vision-assisted navigation to mow lawns without boundary wires. Its all-wheel-drive design can also tackle slopes up to 45%, while it offers a cutting width just over 7 inches and cutting heights ranging from 2 to 3.6 inches.
Cosori TurboBlaze 6-Quart Air Fryer 29% OFF
I do all the cooking for my family and I need something that allows me to make things that are delicious, easy-to-make, and nutritious. The TurboBlaze 6-quart is my favorite of any of the air fryers I've tested. Looking forward to making my world-famous Thanksgiving turkey where I sous vide the pieces and then finish them in the air fryer. — Jacob Palmer, former Sr. Director of Content Operations
More smart home and travel finds that flew under the radar
- charmast Portable Charger 23% OFF
- eufy Security Video Doorbell E340 33% OFF
- eufy Security 3K Dual Camera, SoloCam S340 45% OFF
- NETGEAR Nighthawk Modem Router Combo 31% OFF
- ECOVACS DEEBOT X9 PRO Omni Robot Vacuum and Mop 38% OFF
Deals on tiny toys and affordable tools that became surprise hits
Exploding Kittens Original Edition 53% OFF
Exploding Kittens is a simple, chaotic and portable game, with just 56 illustrated cards, a box and instructions. Designed for two to five players ages 7 and up, a round lasts 15 minutes as players draw cards, avoid exploding kittens and use action cards to survive.
MAGNA-TILES Classic 32-Piece Magnetic Construction Set 30% OFF
This Magna Tiles starter set includes 32 translucent magnetic shapes in six colors: two large squares, 14 small squares and 16 triangles. The pieces are compatible with other sets to build larger creations.
What Do You Meme? Kollide by Relatable 31% OFF
This simple game uses a rope and 20 magnets and requires some strategic thinking to win. It's approved for ages 8 and up, and fun family game nights, parties, camping trips and road trips. It comes with instructions and a storage bag.
Fanttik S1 Pro Electric Screwdriver 41% OFF
This electric screwdriver has a 220-RPM motor, three torque settings and manual torque. The kit includes 16 coated steel bits, a magnetic aluminum alloy case, a USB-C charging cable and a 2000mAh battery — everything you need for quick fixes around the house.
MagSnap Magnetic Wristband by Wrap-It Storage 45% OFF
When you're working with tools and making repairs, it's easy for nuts, bolts and screws to get lost. That's why the MagSnap Magnetic Wristband is such an unexpected hit with the fix-it types. Easily keep track of the tiny parts when working on projects thanks to this magnetic wristband that has a breathable mesh inner layer to make it easy to wear.
More tiny toys and affordable tools that became surprise hits
- Pushpeel Sensory Activity Board 15% OFF
- PicassoTiles 60-Piece Set 19% OFF
- LEGO DUPLO Classic Cars and Trucks Brick Box Building Blocks 30% OFF
Pet hidden gems to buy this Prime Day
Furbo Mini 360° [Subscription Required] New 2K QHD Pet Camera 45% OFF
The Furbo Mini is a rotating pet camera with two-way audio, AI smart alerts and color night vision. You can even use it to toss treats to your pet while you're away from home. A paid Furbo Nanny subscription is required to activate it.
Basepaws Pet DNA Kit 13% OFF
Discover your dog's unique heritage with the Basepaws Dog DNA Testing Kit. This comprehensive kit identifies over 300 breeds, screens for 280+ genetic health risks, and reveals 30+ traits related to size, coat and more. Trusted by pet parents and veterinarians, it helps you proactively manage your dog's health. Easy to use with a simple mouth swab, this test provides actionable insights into your pet's ancestry, traits, and long-term well-being. It's perfect for better understanding mixed or purebred dogs.
More pet hidden gems
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Advantage II Large Cat Vet-Recommended Flea Treatment & Prevention 30% OFF
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Cumrige Self-Cleaning Litter Box 24% OFF
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Dremel PawControl 7760-PET Dog Nail Grinder and Trimmer 41% OFF
Deals on skin care and wellness gems
LANEIGE Lip Sleeping Mask 34% OFF
Laneige’s Lip Sleeping Mask is a leave-on gel treatment made with Berry Fruit Complex, coconut oil, shea butter, murumuru seed butter and vitamin C. Leaving it on overnight helps treat and moisturize dry, dull lips.
COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes 37% OFF
These COSRX hydrogel eye patches are made for quick under-eye care. Leave them on for just 10 minutes and the formula, which includes four peptides, collagen, caffeine, niacinamide, adenosine, hyaluronic acid and cyanocobalamin, can firm, depuff and hydrate skin.
BIODANCE Hydro Cera-nol Real Deep Mask 25% OFF
Each hydrogel mask in this pack contains oligo-hyaluronic acid, ultralow molecular collagen, galactomyces ferment filtrate and niacinamide. The mask turns transparent after three hours or overnight as it delivers ingredients.
Grande Cosmetics GrandeLASH-MD Lash-Enhancing Serum 40% OFF
This lash serum lasts around six weeks to promote longer, thicker, fuller-looking lashes. It's ophthalmologist-tested and peptide- and vitamin-infused to treat brittle or thinning lashes.
LANEIGE Lip Glowy Balm 40% OFF
Laneige’s Lip Glowy Balm is the daytime counterpart to the brand’s Lip Sleeping Mask. This lightweight gel balm uses shea and murumuru seed butters for moisture-locking hydration. It leaves a glossy finish and can be worn alone or over your favorite lip color.
COSRX Snail Mucin 96% Power Repairing Essence Hydrating Serum 48% OFF
This lightweight serum, infused with 96.3% snail secretion filtrate, deeply hydrates and revitalizes dull, dehydrated skin. Fast-absorbing and non-sticky, it smooths fine lines while boosting skin’s natural glow. Safe for sensitive skin and cruelty-free, it’s a Korean skincare essential for radiant, healthy-looking skin.
More skin care and wellness gems
- Glamglow THIRSTYMUD Hydrating Treatment Face Mask 30% OFF
- grace & stella Retinol Under-Eye Patches 25% OFF
- Tatcha The Serum Stick 30% OFF
- ELEMIS Pro-Collagen Cleansing Balm Makeup Remover 45% OFF
- Kiehl's Ultra Facial Cream 30% OFF
- medicube Booster Pro 28% OFF
Deals on car and road trip gear
REDTIGER 4K Dash Cam Front Rear 30% OFF
This dashcam records 4K front footage and 1080p rear footage, with a STARVIS 2 sensor, 170-degree front lens and 140-degree rear lens. It has night vision and loop recording built in, and it also comes with a 128GB memory card and GPS.
HOTOR Trunk Organizer 27% OFF
No one likes a messy trunk, so give yourself a little help in keeping yours clean with this handy trunk organizer. This one has two compartments and six stretchy mesh pockets to help keep track of smaller items. It comes in multiple sizes and colors.
HOTOR Car Trash Can 31% OFF
Keep your car tidy and put trash where it belongs between stops at the gas station, thanks to this handy trash can. It has a lid and outer pockets for added storage of smaller items. It can also be used as a storage container and is available in two sizes and multiple colors.
More car and road trip gear
- NOCO Boost GB40: 1000A UltraSafe Jump Starter 24% OFF
- NOCO Boost GB70: 2000A UltraSafe Jump Starter 24% OFF
- VIOFO Dash Cam A119 Mini 2 24% OFF
- BLUETTI Elite 100 V2 Portable Power Station 36% OFF
- DEWALT Mechanics Tools Kit and Socket Set 30% OFF
Deals on fitness and at-home recovery
TheraGun Therabody Relief Handheld Percussion Massage Gun 38% OFF
This massage gun offers three speeds and simple one-button control, plus three included attachments — Dampener, Standard Ball and Thumb. Theragun has a patented triangle grip, and this gun is battery-powered with a whisper-quiet motor.
TOLOCO Massage Gun 37% OFF
This massage gun is built for deep-tissue work with 12-millimeter penetration force and speeds up to 3,200 rpm. It comes with 10 replaceable massage heads and a USB charging cable. It gets up to six hours of runtime per charge.
Waterpik Aquarius Water Flosser 53% OFF
This bestselling water flosser offers 10 pressure settings, a massage mode for gum stimulation and a built-in timer/pacer that pauses at 30 seconds and one minute. It includes seven tips, and has a 22-ounce water reservoir that's dishwasher-safe for easy cleaning.
ASAKUKI Essential Oil Diffuser for Home 41% OFF
This essential oil diffuser has a 500-milliliter tank and multiple mist modes, plus a remote that works up to 16.5 feet away so you don't have to get up to operate it. It also has built-in colored lights, and the mist and light functions operate separately. Other features include auto shut-off and a timer.
Merach Exercise Bike 23% OFF
Get a good workout in every day right at home with this stationary exercise bike. Its soft seat lets you pedal for extended periods with less fatigue than standard bikes, and you can choose from eight resistance levels if you really want to push yourself. It also features a mount where you can set up your phone, tablet or even a Nintendo Switch to keep yourself entertained as you burn fat.
Merach Rocking Steppers 43% OFF
If you have trouble hitting your daily steps, these rocking steppers make it so much easier. You can set it up almost anywhere, even while watching TV or working away at your desk. It offers a low-impact workout that doesn't get boring like a regular stepper, and you don't need any additional equipment to break a sweat.
MERACH Ab Machine 24% OFF
This ab machine is one of the hottest equipment hidden gems we've come across this Prime Day. It offers an easy way to get an ab workout at home, featuring two incline settings and five height adjustments. The LCD screen keeps you up to date about your performance, and the thick sponge padding at the elbows and knees makes it comfortable enough for longer training sessions.
BOB AND BRAD ThermoRed Heating Pad Belt Massager 33% OFF
Tired of dealing with back pain? This lower back heating pad belt both soothes and massages your pain points. It's cordless, so you're able to wear it around the house without being tethered to an outlet. This one's also FSA-eligible.
Deals on kitchen, closet and cleaning hidden gems
Fab totes 6-Pack Storage Bags 35% OFF
These storage bags all have clear PVC windows on the front, so you can easily see their contents even when they're stacked or tucked away (like under the bed or on a high closet shelf). Each bag measures 21.65 by 13.78 by 12.4 inches. They include reinforced handles and a dual-slider zipper and fold flat for easy storage.
Brita Metro Small 6-Cup Water Filter Pitcher 34% OFF
When fridge space is at a premium, this pitcher is a compact option that holds 6 cups of water in a BPA-free tank. It includes one standard Brita filter that's WQA NSF/ANSI certified to reduce chlorine taste and odor, copper, mercury, cadmium and more, with a SmartLight indicator for filter changes.
BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner 27% OFF
This viral upholstery cleaner is built for portable spot cleaning on carpets, upholstery and car interiors. It has a 48-ounce clean water tank, weighs less than 10 pounds and makes it easy to spray, scrub and suction away messes and stains.
Berry Ave Broom Holder Wall Mount 39% OFF
This wall-mounted broom holder is ready to tame broom closet chaos with 11 storage spots for cleaning tools: five gripping slots and six hooks. The rack measures 15.5 inches wide, and each rubber-padded clip grips handles from 0.5 to 1.5 inches in diameter.
EUHOMY Nugget Ice Maker Countertop 21% OFF
What's a summer without ice-cold drinks with friends? The EUHOMY is a compact, portable ice makers that makes up to 40 pounds of ice in a single day. Thanks to its powerful compressor, you can get fresh ice in as little as four minutes. It's great for home parties, backyard BBQ and camping trips.
More kitchen hidden gems
- Cisily Sponge Holder for Kitchen Sink 15% OFF
- Handy Laundry Wool Dryer Balls 18% OFF
- ACTIVE Washing Machine Cleaner Descaler 24-Pack 19% OFF
- SNSLXH 5 Pack Stackable Closet Storage Basket 33% OFF
- Conair Handheld Garment Steamer 33% OFF
- BLUELAND Laundry Essentials Kit 30% OFF
Prices listed reflect time and date of publication and are subject to change.
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