We waded through mountains of data to find out which gifts are the top sellers in each state. If you're at a loss of what to get for your second cousin (once removed) in Montana, why not use our research to inform your decision? (And that second cousin would love a carpet cleaner, by the way.)
Let's look a few of the top trends:
Drones: Unsurprisingly, drones topped the charts in eight states – Washington, Colorado, California, Arizona, Arkansas, Delaware, Michigan and Illinois. What is interesting is how different all of these states are. Clearly, Dads love drones! In addition to the drones on the map, we have a feeling that the new DJI Spark will be the hot copter this year thanks to it's compact size and useful features.
Kitchen: Pressure cookers and Instant Pots rival drones as the most popular gift this year. Seven states will be hoping for great Black Friday deals, similar to those on Prime Day. We encourage you to look for out for the DUO60 or DUO80. These classic Instant Pot models will go fast if they go on sale.
And here are some trends from each region of the U.S. You can seem them broken down in the map above, each region a different color:
South East: The South trends toward kitchen products primarily – Virginia specifically wants the Instant Pot Cookbook. However, Mississipi, Oklahoma and South Carolina have cordless drills on their wish list. Get excited about lots of DIY products!
West: The West is mostly looking for tech products. No one is shocked that Californians will be buying up drones, while Oregon, Utah and New Mexico are shopping for fitness trackers and smartwatches. Idaho's taste lands on an Amazon Fire HD Tablet.
North East: This region is trending towards personal care and clothing. Connecticut and Rhode Island are apparently Golf fiends, with the Srixon Golf Gloves being the most popular for those states.
Mid West: The Mid West has the least consensus. North Dakota and Iowa want flashlights. Ohio and Wisconsin hope for tablets. Minnesota and Indiana want to up their coffee game with new coffee makers. Michigan and Illinois stick with the national trend for drones, Nebraska wants cordless drills, Missouri and South Dakota want pressure cookers and Kansas wants a scale.