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Trending Holiday Gifts by State in 2017


The holiday season is here again and already the shopping craze has begun – most stores are offering Black Friday deals weeks before Thanksgiving!

We waded through mountains of data to find out which presents are the top sellers in each state. If you're at a loss of what to get for your second cousin (once removed) in Montana, why not use our research to inform your decision? (And that second cousin would love a carpet cleaner, by the way.)

Let's look a few of the top trends:

Drones: Unsurprisingly, drones topped the charts in eight states – Washington, Colorado, California, Arizona, Arkansas, Delaware, Michigan and Illinois. What is interesting is how different all of these states are. Clearly, everyone loves drones! We have a feeling that the new DJI Spark will be the hot copter this season thanks to it's more affordable price tag and fun features.

Personal care: While not everyone would think that getting an electric toothbrush is a great holiday gift, but three states would disagree. Kansas and Florida are excited for high-tech scales, while New York will be going for one of our favorite products, the Braun Foil Shaver.

Kitchen: Pressure cookers and Instant Pots rival drones as the most popular gift this year. Seven states will be hoping for great Black Friday deals, similar to those on Prime Day. We encourage you to look for out for the DUO60 or DUO80. These classic Instant Pot models will go fast if they go on sale.

And here are some trends from each region of the U.S. You can seem them broken down in the map above, each region a different color:

South East: The South trends toward kitchen products primarily – Virginia specifically wants the Instant Pot Cookbook. However, Mississipi, Oklahoma and South Carolina have cordless drills on their wish list. Get excited about lots of DIY products in the New Year.

West: The West is mostly looking for tech products. No one is shocked that Californians will be buying up drones, while Oregon, Utah and New Mexico are shopping for fitness trackers and smartwatches. Idaho has a simpler taste – just binoculars. We recommend checking out our top pick, the Nikon Monarch.

North East: As we've mentioned, the East is loving their personal care products. Maine has specific taste – a Minnie House knitted hat, perfect for cold winter months. Connecticut topped their chart with Baby Girl Ugg Booties. Maybe this also means a population spike in the New England state?

Mid West: The Mid West has the least consensus. North Dakota and Iowa want flashlights. Ohio and Wisconsin hope for tablets. Minnesota and Indiana want to up their coffee game with new coffee makers and bean grinders. Michigan and Illinois stick with the national trend for drones, Nebraska wants binoculars, Missouri and South Dakota want pressure cookers and Kansas wants a scale. We love the Etekcity Digital Scale and think Kansas residents will too.

State Item Name
Alabama Electric Turkey Fryer
Alaska Amazon Fire Tablet
Arizona Quadcopter Drone with HD Camera
Arkansas Quadcopter Drone with HD Camera
California Quadcopter Drone with HD Camera
Colorado Quadcopter Drone with HD Camera
Connecticut Ugg Girls Baby Bootie
Delaware DJI Phantom 3 Advanced Quadcopter
Florida Bluetooth Smart Connected Body Fat Scale
Georgia Instant Pot Multi-Functional Pressure Cooker
Hawaii Thermos Stainless Travel Tumbler
Idaho Vortex Binocular
Illinois Quadcopter Drone with HD Camera
Indiana Electric Spice and Coffee Grinder
Iowa Rechargeable Handheld Mini LED Flashlight
Kansas Digital Body Weight Scale
Kentucky Stainless Steel Immersion Deep Fryer
Louisiana Instant Pot Multi-Functional Pressure Cooker
Maine Minnie Mouse Knit Hat
Maryland Samsung Galaxy Tablet with S Pen
Massachusetts Waterpik Water Flosser
Michigan Quadcopter Drone with HD Camera
Minnesota Hamilton Beach Coffee Brewer & Maker
Mississippi 20- Volt Cordless Drill/Driver
Missouri Instant Pot Multi-Functional Pressure Cooker
Montana Hoover Carpet Cleaner
Nebraska Nikon Binocular
Nevada American Tourister Spinner
New Hampshire Women's Packable Down Vest
New Jersey Oral-B Rechargeable Battery Electric Toothbrush
New Mexico Fitbit Heart Rate + Fitness Wristband
New York Braun Electric Foil Shaver for Men
North Carolina Hoover Carpet Cleaner
North Dakota Portable LED Handheld Flashlight
Ohio Amazon HD Fire Tablet
Oklahoma Dewalt 1/2 inch Compact Drill Driver Kit
Oregon Fitbit Surge Fitness Superwatch
Pennsylvania Oral-B Rechargeable Battery Electric Toothbrush
Rhode Island Wrangler Authentic Relaxed-Fit Jeans
South Carolina Dewalt 1/2 inch Compact Drill Driver Kit
South Dakota Instant Pot Multi-Functional Pressure Cooker
Tennessee Instant Pot Programmable Pressure Cooker
Texas Butterball XL Indoor Electric Turkey Fryer
Utah Fitbit Heart Rate + Fitness Wristband
Vermont Neutrogena Waterproof Mascara
Virginia The Instant Pot Electric Pressure Cooker Cookbook
Washington Quadcopter Drone with HD Camera
West Virginia Instant Pot Multi-Functional Pressure Cooker
Wisconsin Amazon HD Fire Tablet
Wyoming Instant Pot Multi-Functional Pressure Cooker
The team that worked on this review
  • Eliza
    Production Manager
  • Katie
    Editorial Director
  • Kristin
  • William
    Director of Product Management