It's a rare achievement when a piece of children's media becomes something parents actually don't mind watching. But "Bluey" — the Australian animated series about a Blue Heeler puppy family — has captured hearts globally with its authentic portrayal of family dynamics, imaginative play and emotional intelligence that resonates across generations. And what started as a kids' show has naturally evolved into a merchandising empire, with Bluey toys topping holiday wish lists season after season.
Sign up for the BestReviews newsletter: Exclusive deals and expert picks, in your inbox.
With how popular Bluey is, it's no wonder kids want ot recreate their favorite episodes, and this year's bestselling toys span everything from simple plush figures to elaborate play sets to LEGO kits that let kids build their own Bluey world.
In this article: Bluey Game Hide and Seek Electronic Bingo Figure, GUND Bluey Sustainably Soft Plush and GUND Bingo Sustainably Soft Plush
If you're shopping for a Bluey-obsessed child this season, here are the most popular toys that'll make you a gift-giving hero.
Bluey Game Hide and Seek Electronic Bingo Figure
This electronic Bingo moves and dances to play a simulated game of hide and seek — with a built-in timer and clues — with kids ages 3 and up.
GUND Bluey Sustainably Soft Plush
This 13-inch Bluey plush uses recycled materials and is soft and huggable — just like we imagine the real Bluey would be. It's 13 inches tall, perfect for cuddling and taking on adventures.
GUND Bingo Sustainably Soft Plush
This Bingo plush matches the Bluey version in size and sustainability and allows kids to have both characters for a matching set.
Subscribe to BestReviews on Substack for the top trending product news of the week.
Bluey and Bingo Supermarket Play Set
This supermarket play set includes a working escalator and 15 pieces so kids can pretend the whole Bluey family is out for a shopping trip. It also has built-in sounds to complete the realistic experience.
Bluey Care and Cuddle Soft Baby Toy Plush
This 11-inch baby Bluey plush includes 10 different sounds for interactive play, and is soft and cuddly for kids of all ages. The baby version of Bluey will be especially appealing to kids who like nurturing play.
LEGO Bluey: Bluey’s Family House Building Toy
This LEGO set recreates Bluey's family house, complete with detachable rooms and a garden and minifigures of Bluey, Bingo, Mum and Bandit.
LEGO DUPLO Bluey Ice Cream Trip with Bluey
This DUPLO set features Bluey at an ice cream stand, with larger blocks that younger kids can build and play with.
Bluey Heeler 4WD Family Toddler Toy Car with 4 Figures
This toy car includes all four Heeler family figures, surfboards and stickers so you can customize the car and then take the family on a fun beach adventure.
This four-pack includes poseable figures of Bluey, Bingo, Chilli and Bandit. Set them up in whatever poses you want — then let your imagination run wild as they go on adventures inspired by the show.
This Bluey-themed pop-up tent creates a fun playhouse space indoors or outdoors, with an easy pop-up design that requires minimal setup. The collapsible design stores flat when not in use.
Prices listed reflect time and date of publication and are subject to change.
Check out our Daily Deals for the best products at the best prices and sign up here to receive the BestReviews weekly newsletter full of shopping inspo and sales.
