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Shop Black-owned brands this month and every month with Walmart’s ‘Black-led’ storefront

Credit: Luna Magic/Afro Unicorn

Walmart’s Black-led brands section is filled with incredible finds

February is Black History Month, a time to celebrate African American history, culture and contributions to the country. An excellent way to honor Black History Month is to shop Black-owned brands. Walmart makes it simple to patronize these businesses with its Black-led storefront, featuring products from chef-worthy seasonings to cozy décor items and everything in between. 

Whether you are shopping for a special toy for a child or a premium beauty product to treat yourself, the Walmart Black-led storefront is your go-to spot this February and all year long. 

Shop this article: Afro Unicorn Plush AnimalKate and Laurel Sylvie Beach Solo Framed Canvas Wall Art by Queenbe Monyei and Black Opal True Color Skin Perfecting Stick Foundation

Supporting Black-led brands

If it’s important to you to support Black-owned brands, shopping these companies in person and online is a great start. However, there are other key ways to show your support.

According to Xendoo News, leaving behind positive feedback and telling friends and family about the Black-led products you love will leave an impact. Supporting Black entrepreneurs and investing in their businesses are also outstanding ways to promote Black storefronts and brands.

Shopping for Black-led products at Walmart

Not only will you be investing in the livelihoods, communities and legacies of Black-owned companies when you shop at Walmart’s Black-led storefront, you’ll also treat yourself or loved ones to fabulous products. Canvas artwork, tasty food, fun toys and more — the items available are as diverse as their creators, and are thoughtfully designed to reflect their goals, pride and culture. That’s a win-win during Black History Month and every month of the year. 

Our favorite finds from Walmart's Black-led storefront

Afro Unicorn Plush Animal

A company founded by creator April Showers to inspire and celebrate kids and women of color,  Afro Unicorn offers more than 25 categories of inspiring items.  With a soft mane and brown fur, the brand's unicorn is an adorable toy that anyone who loves plush animals will want to add to their collection. 

Luna Magic Compact Pressed Powder Blush

Let your beauty shine with Luna Magic cosmetics that are made by sisters Mabel and Shaira Frias with a focus on the Afro-Latina Market. With a gorgeous hue, quality ingredients and long wear, the pressed powder blush is a great choice for giving the brand a try or expanding your makeup palette. 

Kate and Laurel Sylvie Beach Solo Framed Canvas Wall Art by Queenbe Monyei

This beautiful piece of art titled "Beach Solo" is created by multitalented Queenbe Monyei who is an illustrator, author and designer.  It presents a memorable scene with bold colors on canvas and a stylish frame so it's ready to display in your favorite space. 

HBCyoU Cheer Captain Alyssa 18-inch Doll & Accessories

This HBCyoU doll makes a special gift for an aspiring college student. Created by Brooke Hart Jones, who is also an historically Black colleges and universities (HBCU) alumna, it's made with stunning details that capture the essence of student life at HCBUs. 

A Dozen Cousins Peruvian Pollo ala Brasa Seasoning Sauce

Not only does A Dozen Cousins focus on authentic Latin, Caribbean and Creole recipes, the company is also passionate about using ingredients that are wholesome and healthy. Made for chicken, this delicious seasoning offers a mouth-watering blend of spices that will bring your guests back for second helpings. 

Little Muffincakes Lovey Baby Security Blanket

“Representation matters from birth” is the philosophy of Little Muffincakes, the Black-led company that makes this adorable plush doll-blanket combo that’s sure to become a little one’s go-to comfort item. It features soft material and a sweet brown face. It’s machine-washable for easy care. 

Black Opal True Color Skin-Perfecting Stick Foundation

Black Opal (BLK/OPL) is a female Black-owned company that makes top-quality beauty products for people of color. Not only are the products beautiful, they are affordable too.  Available in easy-to-use stick form, this foundation provides full coverage with SPF 15 and produces a soft, smooth finish.  It's available in 22 colors. 

Nikki Chu Home Decorative Black and White Geometric Porcelain Vase

Interior designer and artist Nikki Chu combines contemporary with classic elements to make a trendy porcelain vase that’s sure to grab attention wherever you display it. At 15 inches in height, it makes a nice centerpiece for a table, shelf or mantel. 

TPH by TARAJI Mint Condition Tingling Scalp Conditioner

TPH by TARAJI emphasizes scalp health for a foundation for beautiful curls, coils, weaves, braids and more. The brand's Mint Condition scalp conditioner is formulated with peppermint, shea butter, eucalyptus and aloe to tingle as it soothes and moisturizes the scalp for awesome results. 

"Karma’s World" The Go Girls 4-Pack

Created by multitalented rapper and actor Ludacris, and based on the animated Netflix series, these "Karma’s World" dolls are an adorable and diverse group. The set includes Karma, Sabiya, Switch and Demi Ray dolls, plus cute outfits and accessories so kids can act out scenes from their favorite episodes.  

Prices listed reflect time and date of publication and are subject to change.

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