Apple's annual fall event just wrapped up, and the tech giant finally announced one of the most anticipated products of the last few years.
Live from Apple Park, with recently named CEO John Ternus leading his first keynote, the product release lineup is stacked: Apple's first-ever foldable iPhone, two new iPhone Pro models, a pair of updated Apple Watches and a refreshed version of AirPods.
In this article: Apple iPhone Duo, Apple Watch Series 12, and Apple Airpods 5
By far the biggest announcement of the event, and maybe the worst-kept secret in tech, the iPhone Duo is Apple's first foldable and the most drastic design change the iPhone has seen in years.
The Duo opens into a 7.6-inch display for reading, multitasking and video, then folds down to a 5.4-inch phone that fits in your pocket. It's built for people who want more functionality on the go with an oversized screen and all day battery life.
Available for preorder Oct. 16, starting at $1,999.
If you're happy with the current iPhone form factor but want some performance upgrades, the 18 Pro and 18 Pro Max are still overperforming options. Both models feature the same A20 Pro chip as the Duo, so you're getting a ton of performance without the $2,000 price tag. One catch worth knowing: Apple didn't release a standard iPhone 18 this fall. They pushed it to spring 2027, so the Pro models are your only new iPhone options for now.
The Pro models are available for preorder Sept. 12, starting at $1,199 for the Pro and $1,299 for the Pro Max, both of which ship on Sept. 18.
Both watches look identical to last year's models, but they feature performance upgrades that could matter. Apple created a Health Sensing System that reads your heart rate every five seconds, a 60x jump in frequency, and measures your heart-rate variability (HRV) every five minutes. That data feeds a new "Readiness score" built from activity, vitals and sleep. Both run on the new S11 chip, and include AI summaries, a Health Age metric and a Longevity tab in your Apple Health app.
Available for preorder today, $399 for the Series 12 and $799 for the Ultra 4, shipping Sept. 18.
In one of the quieter announcements of the day, in figurative terms only, the new AirPods 5 were introduced. They feature Active Noise Cancellation (ANC), which used to be the reason to spend more on AirPods Pro. Now, ANC is standard on the $129 pair, with an advertised 50% more noise reduction than the previous generation AirPods 4. With the new AirPods, you also get live translation, personalized spatial audio and adaptive EQ, so you're hearing only what you want. A $149 version adds longer battery life, a wireless charging case and on-stem volume controls, which is $30 less than the comparable model ran last year.
Available for $129, or $149 for the upgraded version.
Prices listed reflect time and date of publication and are subject to change.
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