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Expert Shopper Beauty & Personal Care

We found the 12 best new beauty products of 2024

Milk Makeup/Gisou/Flower

From skin to hair, here’s the best new beauty out there

We’re just over a month into 2024, and it’s already proving to be a stellar year in terms of new beauty products. Since New Year’s Day, a bunch of legacy and newer beauty brands have released exciting new launches in the skin care, hair care and makeup categories. Read on to learn about the 12 beauty launches we’re most excited for in 2024 so far. 

Shop this article: Urban Decay Cosmetics Big Bush Volumizing Tinted Brow Gel, Dyson Sectioning Hair Clips and Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick

Why it may be time to refresh your vanity

Even if you still have product left in your creams or concealers, you may want to check the expiration date on the container. Many beauty products, including skin care and makeup items, do expire and you may not reap the full benefits if you use the products after their expiration date. 

Furthermore, bacteria can grow in opened beauty products that have been sitting for too long. In general, it is recommended to replace your primers, foundations, blushes and eyeshadows approximately two years after you first use them. For products that interact with your skin or hair directly, you may need to replace them more frequently. It is most hygienic to toss your lipsticks and eyeliners about one year after you first use them. Mascaras should be replaced around every three months. 

With that in mind, the new year may be the perfect time to refresh your vanity and discard any old or expired products. While you search for items to restock your stash, consider some of the latest innovations in the beauty space, including the brand-new launches listed below. 

Best new beauty products of 2024

Urban Decay Cosmetics Big Bush Volumizing Tinted Brow Gel

On Jan. 12, Urban Decay released this volumizing tinted brow gel, which is available in nine different hues. The product helps to build, shape and tint brows, all while keeping them sealed in place for up to 24 hours. The waterproof formula is also nourishing, thanks to the addition of plant-based castor oil. 

Eight Saints Wonderfill Plumping Eye Cream

This volume-restoring eye cream was released on Feb. 1. Key ingredients include moisturizing hyaluronic acid and nourishing and protecting niacinamide and vitamin E. Furthermore, peptides signal the skin to produce collagen. The nongreasy formula is applied with the tube’s cooling metal applicator. 

Dyson Sectioning Hair Clips 

The brand behind our favorite hairdryer, the Dyson Supersonic, just released these nifty sectioning clips to make it easier than ever to style your tresses. They’re designed ergonomically for a secure grip, but they’re gentle on your scalp and hair. 

FLOWER Beauty Gloss Crush Lip Serum

This squalene-based gel formula provides hydration for your pout while helping to prevent bleeding, feathering and chapped lips. The gloss — which is packed with apricot oil, raspberry seed oil and avocado oil — comes in five gorgeous hues, plus a clear version. 

Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick

This medium-coverage foundation stick glides easily onto skin to leave a blurred, non-shiny, soft-focus finish. It’s formulated with baobab seed oil to prevent moisture loss and shea butter to leave your skin feeling nourished. 

Gisou Mini Honey-Infused Hair Perfume - Wild Rose

Let your strands smell amazing with this floral hair perfume. It can be used on all hair types to leave a long-lasting fragrance. Plus, the argan oil-infused product hydrates your dry tresses to leave them silky and shiny. 

Naked Sundays CabanaGlow SPF50 Mineral Glow Serum Drops

This SPF 50 mineral sunscreen helps protect your skin from the sun’s rays — meanwhile, illuminating pearlescent pigments brighten your skin tone with a light-catching finish. When worn under makeup, it doubles as a primer. 

Kate Somerville Kateceuticals Supercell Rejuvenation Serum

Vegan stem cells and active peptides help accelerate cellular turnover in this serum, which is said to help restore radiance and firmness to skin. Furthermore, it works to repair skin damage and rejuvenate the appearance of wrinkles. 

MACximal Silky Matte Lipstick

There are 37 gorgeous shades to choose from with this new full-coverage lipstick with a silky matte finish. The new formula launched on Feb. 1 to celebrate the iconic beauty brand’s 40th birthday. 

bareMinerals NEW BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation SPF 20

This foundation creates the perfect makeup base with zinc oxide SPF 20 protection and a matte finish. There are 40 shades to choose from and the product is ideal for all skin types including sensitive skin. 

Milk Makeup Cooling Water Jelly Tint

If you’re a fan of blush sticks, get ready for this new addition to the space from Milk Makeup. The product has a jelly consistency that’s infused with vegan collagen, seawater and aloe to feel extra refreshing on skin. The sheer, buildable product comes in four colors. 

Ilia Base Face Milk

This calming and moisturizing face product can be used as your moisturizer to lock in hydration, or under a cream when your skin feels extra dry. It contains hydrating hyaluronic acid, a strengthening barrier renewal complex, antioxidant-rich microalgae extract and smoothing prickly pear flower extract.

Prices listed reflect time and date of publication and are subject to change.

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