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Levi’s changes its name to Beyoncé’s spelling in a nod to ‘Cowboy Carter’


The popularity of Levi’s is about to soar, thanks to Beyoncé

If there's anyone in the pop culture lexicon with the ability to singlehandedly influence trends, it's Beyoncé. Queen Bey just dropped her much-anticipated album "Cowboy Carter," a celebration of all things Americana. And one track, a collaboration with Post Malone called "Levii's Jeans," is about to make Levi's the must-have denim brand of the summer.

Beyoncé has described "Cowboy Carter" as an "Act II" after her critically acclaimed 2022 album "Renaissance." As an extra Easter Egg for fans, she's also hidden "II" in many of the song titles on "Cowboy Carter," including "Levii's Jeans." And Levi's is taking full advantage of this moment — the brand updated its Instagram name to "Levii's" in a nod to Beyoncé.

Levi's updated its Instagram name to "Levii's" in a nod to Beyoncé

We have a feeling this is going to make Levi's pretty popular. So while you still can, shop the styles below to snag some pairs of what are about to be the must-have jeans of the summer.

Shop this article: Levi's Women's 311 Shaping Skinny Jeans, Levi's Women's Wedgie Straight Jeans and Levi's Women's Classic Bootcut Jeans

9 pairs of Levi’s for your ‘cowboy era’

Levi's Women's 311 Shaping Skinny Jeans

These classic, mid-rise jeans sit right at your waist, with flattering shaping through your hips and thighs. Stretchy fabric makes the skinny fit through the legs comfortable on all body types.

Levi's Women's Wedgie Straight Jeans

These high-rise jeans fit snugly through the hip and thigh and feature a straight leg that ends just above the ankle for a leg-lengthening effect that's super-flattering.

Levi's Women's Classic Bootcut Jeans

Looking for a classic silhouette? Look no further. These mid-rise jeans sit right at your waist, with an easy, comfortable fit through the hip and thigh and a stretchy bootcut so you can easily wear them with your favorite cowboy boots. Welcome to your cowboy era.

Levi's Women's 725 High-Rise Bootcut Jeans

With a high rise, these bootcut jeans sit above the waist. They're slim-fitted through the hip and thigh for a close-fitted silhouette until they hit the knee and relax into a flattering bootcut.

Levi's Women's 721 High-Rise Skinny Jeans

A stretchy, skinny leg combines with a slim hip and thigh and a high-rise waist for these comfortable, classic skinny jeans that can be dressed up or down.

Levi's Women's New Boyfriend Jeans

Looking for a comfortable, relaxed fit? These boyfriend jeans fit snugly right at the waist, but are relaxed everywhere else for a perfectly casual look.

Levi's Women's 724 High-Rise Straight Crop Jeans

The high rise on these jeans sits above your waist. They're relaxed through the hip and thigh and feature a cropped, straight leg with a slight stretch.

Levi's Women's High-Waisted Mom Jeans

Mom jeans are still on trend! These high-waisted jeans are relaxed through the hip and thigh with a slimming, tapered leg.

Levi's Women's Low Pro Jeans

Get one of this year's trendiest styles: low-rise jeans that are loose-fitting in the hip and thigh with a straight, wide leg.

Prices listed reflect time and date of publication and are subject to change.

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