As seen in:
Amazon
Baby Registry
Babies "R" Us
Baby Registry
Target
Baby Registry
Kohl's
Baby Registry
BuyBuy
Baby Registry
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Good

Incredibly large selection. Free shipping with $30 purchase. Price match guarantee.

Free shipping with a $19 purchase. Many locations. "Endless Earnings" perk can be very lucrative.

Many locations. Appealing selection.

365-day return policy. Frequent rotating discounts and coupon offers.

Accepts competitor coupons. Free gift wrapping.

Bad

Return window is limited to 30 days.

Occasional complaints about late deliveries.

Occasional complaints about "out of stock" registry items.

Higher threshold for free shipping ($75). Occasional website "glitches" that don't account for all purchased items.

No Android app for registrants. Some customer complaints about return policy.

Bottom Line

A seemingly infinite selection from a company focused on great customer service. The best registry choice.

A time-trusted registry service with appealing financial perks. The best deal for those on a budget.

A popular registry with an eye-catching array of colorful products.

For deal seekers, this department store registry provides frequent rotating coupons and offers.

Not quite as popular as its competitors, this store/registry enjoys a subset of devoted fans.

How we decide
BestReviews is committed to providing comprehensive and trusted reviews for products that matter to consumers. We do the research to help you save time and money.
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Products received from manufacturers
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Models Considered
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Hours Spent
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Experts Interviewed
163
Consumers Consulted

Best Baby Registries

All of the top baby registry services on our shortlist are quality contenders. The question is, which one should you pick? We did the research so you can spend your time concentrating on other things!

The considerations we thought about and researched were as follows:

Convenience

The best baby registry is a hassle-free registry. In this part of our ratings, we focus on the degree of convenience each registry provides. Are returns easy, or will the need to exchange an item create new headaches? Is the shipping policy reasonable, or is it riddled with hidden rules and fees? We discuss these concerns here.

Perks

Every baby registry offers perks to lure customers in and keep them happy, but which perks work best for you? We discuss price match guarantees, bonus gifts, money-saving programs, and educational services here.

Website

Most expectant parents will frequent their registry's website more often than the aisles of the brick-and-mortar store. In this section of our ratings, we provide an overview of each registry's website. Is it easy to use and navigate? Is it a mere catalog, or does it feature other interesting tidbits – blogs, articles, video tutorials?

Merchandise and Items of Note

Every registry on our shortlist offers the basics: furniture, travel gear, clothing, toys, feeding supplies, and more. We couldn't possibly list everything offered by each company here. In this section, however, we highlight some of the favorite brands offered by each registry. We also touch upon other pertinent product offerings, such as diaper and formula subscriptions.

Considerations

Convenience

Babies "R" Us

Overseen by the well-known Toys “R” Us corporation, Babies “R” Us is one of the top names in baby products today. With over 800 locations in North America, plenty of people have easy access to a brick-and-mortar Babies “R” Us. Even if you don't live near one, you can set up a registry online. But setting foot in the store has its advantages, as each building employs a professional registry consultant to help expectant parents with the daunting task of deciding what to register for. (It's recommended that you make an appointment with your consultant, but walk-ins are also accepted). Returns can be made for up to one year without a receipt, and economy-grade shipping is free if you spend $19 or more. A small number of consumers have registered complaints about deliveries not being made on time. Customer support is available via phone and email for such matters, and most owners agree that they've gotten what they needed in the end – even if it took some persistence.

Target

With over 1,700 stores in the U.S., Target boasts more than twice as many brick-and-mortar locations as Babies “R” Us. It's not focused solely on baby supplies, but it certainly does carry an appealing variety of products for expectant parents. Even if you don't live near a Target, you can create a registry online and have your gifts shipped directly to you; both Android and iOS apps exist for this purpose. If you do choose to visit a store and browse, you can set up your registry using one of the store's kiosks. Returns are relatively straightforward. (Most unopened items, if returned within three months, warrant a full refund. You can return unwanted items to the store even if they were purchased online.) Unfortunately, some registrants have complained that a significant portion of the items they selected for their registry were “out of stock.” The amount of time it takes Target to replenish these items is unknown, but for expectant parents on a “deadline,” time can be of the essence.

Kohl's

With over 1,000 stores across the U.S., many consumers are already familiar with Kohl's department stores. A Kohl's baby registry can be created in the store or online; a convenient app for iPhone and Android is available to assist registrants with the item selection process. The store is known for its “Hassle-Free Returns Policy.” An item that was purchased any time in the last year on a Kohl's card can be returned without question for account credit. Most other returns are eligible for either store credit or cash back. (Note: Wayfair items have a different return policy. Customers should familiarize themselves with this policy before buying a Wayfair item from Kohl's.) Purchases of over $75 receive free shipping. This threshold is notably higher than businesses such as Amazon, which provides free shipping with a $30 purchase, and Babies “R” Us, which provides free shipping with a $19 purchase.

BuyBuy Baby

BuyBuy BABY is a direct competitor of Babies “R” Us, but it's a much smaller chain. As such, it's less likely that any given consumer will live within driving distance of a BuyBuy BABY. That being said, a registry can be created and accessed in the store or online, and there's also an iPhone app – but no Android app. All consumers who buy products in the store are eligible to receive free gift-wrapping services. When it comes to returns, the store will accept/exchange unwanted merchandise within a 365-day window when a receipt is provided. Without a receipt, consumers may have to accept a refund that's 20 percent less than the original price. Customer reviews of BuyBuy BABY's return policy are mixed. Some people find it fair, but others have been frustrated by the rigidity of the rules.

Amazon

Amazon.com is known by the general public for its versatility and ease of use. These conveniences extend to expectant parents via the Amazon Baby Registry. The entire registry, accessible from any Internet device, can be created from the comfort of your own home. Shipping is free for any order that crosses the $30 threshold, and as with all Amazon products, an item can be returned for up to 30 days after receipt. (This return window is a lot shorter than some other return windows on our registry shortlist. As such, expectant parents should be sure to inspect items right away.) Icing on the cake: Amazon automatically generates a list that provides all the info you would need to send gift givers a thank you note. This comes in handy – especially for sleep-deprived parents who don't have a lot of energy but want to show their gratitude!

With over 800 locations in North America, plenty of people have easy access to a brick-and-mortar Babies "R" Us.
Considerations

Perks

Babies "R" Us

Like most top-notch baby registries today, Babies “R” Us offers some money-saving deals. We find the Babies “R” Us “Endless Earnings” program to be especially beneficial to consumers. When you register with Babies "R" Us, the “Endless Earnings” program kicks 10 percent of all dollars spent on your registry right back to you. When the new baby is about three months old, you get a gift card via email for a sum of money that amounts to 10 percent of all cash that was spent on your registry by family and friends. (This cash must be spent on more Babies “R” Us products). Babies “R” Us offers a non-financial perk, too: educational seminars right in the store. For example, a class called “Baby Basics” teaches guests about infant immunizations, what to expect at the hospital, and how to select a pediatrician. Note: other “seminars” offered by Babies “R” Us are less educational and more promotional, focusing on fun, games, and giveaways.

Target

Target baby registrants get a free gift when they register in the store: a $60 goody bag of coupons and gifts. Eight weeks before the baby is due, all family and friends receive a 15 percent discount coupon to assist with their shopping. Orders that total over $25 are shipped for free. Unlike Babies “R” Us, Target does not give its registrants a portion of the cash that their family and friends have spent on them. However, the company constantly puts forth other types of rotating offers that can really add up. (For example, if you spend a certain amount – say $50 – you may be eligible to get a gift card for $5 or $10.)

Kohl's

Kohl's offers registrants a completion coupon for 15 percent via email just before the baby's due date. This coupon can be used to purchase items that weren't already received as gifts. The store also provides free registry announcement cards with a 20 percent coupon for each recipient. And, like all Kohl's customers, those who shop at the store or online are frequently eligible for “Kohl's Cash.” This rotating offer grants customers a $10 coupon for every $50 they spend. Note: each Kohl's Cash coupon is only valid for a short period of time.

BuyBuy Baby

New registrants who visit a brick-and-mortar BuyBuy BABY location are eligible to receive a free goody bag filled with coupons and samples. Our research suggests that these samples are definitely worth the trip to the store! Another perk we really like is the fact that BuyBuy BABY accepts competitor's coupons. In addition, a completion coupon is provided (about two weeks after the due date) to each registrant for 10 percent off any items that were not received before the birth. Registrants with pregnant friends or family members will appreciate BuyBuy BABY's friend referral program; if you refer a friend to the registry, you receive $25 off of a $100 purchase. All in all, the perks offered by BuyBuy BABY are not quite as generous as those offered by some competitors (such as the Babies “R” Us “Endless Earnings” program). Nevertheless, a lot of customers say they're satisfied with their BuyBuy BABY experience.

Amazon

Unlike some of its competitors, Amazon.com's baby registry offers a price match guarantee. Deal seekers particularly like this element of the service; it's one of the major reasons why faithful Amazon customers turn to the company when they're expecting a child! If you're considering an Amazon baby registry, you'll get the most perks by joining Amazon Prime (if you haven't done so already). Prime members get a 15 percent completion discount, whereas non-Prime members get only a 10 percent discount. Prime members also get free two-day shipping and, if they so desire, 20 percent off of monthly diaper subscriptions.

Babies "R" Us' "Endless Earnings" program gives 10 percent of all dollars spent on your registry back to you.
Kelle
Expert Consultant
Kelle
Teacher and Child Care Professional

Kelle is a certified teacher, a leader of multiple children’s organizations, and a mother of two small children. Her professional network of colleagues and extensive knowledge of baby/child-related products makes her a valuable resource here at BestReviews. When she’s not caring for children or studying products, you may find Kelle engaging in watersports and other exercise.

Considerations

Website

Babies "R" Us

The Babies' “R” Us website is colorful and user-friendly. Any product you see advertised on the site can be explored in depth with a few clicks of a mouse. But the website isn't just about products; it's also about parents-to-be. Helpful tutorials about how to throw a baby shower (should it be a “gender reveal” party or “sip and see” after the baby has been born? What should you feed guests? What games should you play?) and resources for those who plan to breastfeed can easily be found on this site. Registry checklists and pages specifically for grandparents are also available.

Target

To set up a Target baby registry online, you must first create a Target.com account. The online site is visually appealing and fairly easy to navigate. If you're not sure what to register for, it may be helpful to peruse Target's pool of “starter” registries first. (These starter collections are organized by category. For example, the “eco-friendly” starter registry features an assortment of organic, earth-friendly products.) Many Target registrants have reported a seamless user experience, but a few have complained about price inconsistencies on their registry lists. For example, one customer said that every item on her list automatically posted a price of “one cent.” Some at-home users have had trouble selecting and deleting items remotely; still others have struggled with the Target website being “down” – although this is does not appear to be a consistent problem.

Kohl's

Kohl's offers an online Baby Registry "catalog" that comes with a general checklist for expectant parents. This catalog should be considered a microcosm of all that Kohl's offers for baby; it certainly does not represent all of the products for sale on the website! In fact, expectant parents who know what they're looking for might want to skip this catalog altogether and head straight for the “Baby” tab on the store's homepage. Here, thousands of products are categorized according by age: 0-3 months, 3-6 months, 6-12 months, and 12-24 months. In spite of Kohl's thorough and expansive website inventory, some registrants have had trouble with the website not identifying items that have already been purchased. This potential problem could cause headaches if it's not identified and corrected quickly.

BuyBuy Baby

First-time parents frequently have a lot of questions about what to buy for their much-anticipated little one. BuyBuy BABY includes a convenient menu of product guides for those who might need a little extra tutelage. For example, the site's Breast Pump Buying Guide helps women understand their nursing and pumping options before making a purchase. Video tutorials about products that might otherwise seem daunting (such as the Baby Brezza baby food maker and the Chicco Brava Trio Travel System) are available on the website, as well. Indeed, online guests don't have to wander far from BuyBuy BABY's website to research these and other products.

Amazon

Amazon's website is expertly engineered to give users the best possible experience. On top of its huge selection and easy ordering process, Amazon provides customers with the ability to create a “Universal Wish List.” (This means that you can add any item you see on the Internet to your Amazon wish list, regardless of whether the product is listed for sale on Amazon.com.) Unlike Babies "R" Us, the site isn't focused solely on baby and parental needs. However, it does provide useful product comparisons, “Deals of the Day,” and many more consumer-friendly considerations.

Amazon customers can use a Chrome add-on to create a "Universal Wish List" that includes baby products found anywhere on the Internet.
Considerations

Merchandise and Other Items of Note

Babies "R" Us

Babies “R” Us offers a wide variety of products from time-trusted brands like Britax, Chicco, DaVinci, Graco, and Schwinn. With its wide selection of products, “Endless Earnings” program, 10 percent completion discount, and free classes, this business – with multiple convenient locations across North America – continues to thrive.

Target

Notable brands carried by Target include Chicco, Eddie Bauer, Fisher Price, Infantino, and Stork Craft. Like Amazon, Target offers subscriptions to baby items such as wipes, diaper ointment, and formula. Customers can set up their own delivery schedule; shipping is free, and the products are discounted by five percent.

Kohl's 

An astounding array of baby apparel can be found on the Kohl's website. (Truth be told, clothing is what most people think of when they think of Kohl's.) However, the company also markets a number of reputable large-item brands, including Babyletto, Britax, Child Craft, Graco, and Million Dollar Baby. Unlike Babies “R” Us and BuyBuy BABY, Kohl's isn't an exclusive shop for babies. The company has attempted to compensate for this by partnering with TheBump.com. All wish lists registered with Kohl's also appear at TheBump.com, a site at which many online tools for parents (baby care resources, nursery decoration tutorials, and more) can be found. In terms of quality, most people are quite happy with the products they buy at Kohl's, but a few have complained about poorly made items. This could happen at any large department store, but criticisms of Kohl's product quality do seem to occur at a slightly higher rate. Of course, if the return policy is as good as the company claims it is, faulty merchandise should be replaced without a hassle.

BuyBuy Baby

BuyBuy BABY stores carry brands that are competitive with Babies “R” Us and other businesses. These brands include Britax, Chicco, Graco, HGTV Home, and UPPABaby. Some BuyBuy BABY stores also feature a PicturePeople studio where families can have their portraits taken.

Amazon

Amazon describes itself as having the “Earth's Biggest Selection.” Over 270,000 baby items appear on the site, according to the company. Even if the item you want is not found on Amazon, you can still put it on your Amazon registry using the “Universal Registry” Chrome add-on. This add-on must be installed to your computer. Once it's there, you can add any item you see on the Internet to your baby registry.

Amazon describes itself as having the "Earth's Biggest Selection." Over 270,000 baby items appear on the site.

Best of the Best

With over 270,000 baby products available for immediate order, it's hard to dispute the convenience of Amazon.com's Baby Registry service. This reason alone is enough for us to deem it the Best of the Best, but if you elect to use Amazon as your baby registry service, you get more than just a gigantic selection of products to choose from.

Amazon is one of the most accessible businesses on the planet. Whether you live in a large city or a remote rural area, you can enjoy the benefits of Amazon with an Internet connection. Babies "R" Us is an established business with plenty of stores all over North America; Target and Kohl's can also be found in many locations. But the fact remains that, when it comes to accessibility, Amazon trumps all others. It's been said that the company offers "Earth's Biggest Selection." Not only do Amazon baby registrants get to choose from all items for sale on the site, they also get to choose from all items on the Internet! This is achieved via a Chrome add-on called "Universal Registry." It's a simple way to let family and friends know what items you'd like to receive without sending them all over the Internet on a wild goose chase!

Most of the stores on our shortlist offer a return policy of up to 356 days. This is the one area of our ratings where Amazon falls short. When you receive an Amazon product, you have only 30 days to return it. This means that expectant parents shouldn't wait until after the baby is born to open any Amazon packages that arrive at their door! The policy shouldn't be a problem if gift recipients stay vigilant and always keep Amazon's return policy at the back of their mind.

Potential registrants should also note that Amazon Prime members get more out of their baby registries than non-Prime members. For example, Prime members get free two-day shipping on all items and 20 percent off all diaper subscriptions. They also get a 15 percent completion discount which can be applied toward the purchase of items that weren't received before the baby was born. (Non-Prime members only get a 10 percent discount.) No, Amazon does not offer the "Endless Earnings" perk that Babies "R" Us offers. However, we think that Amazon's convenience and vast selection – coupled with its price match guarantee – make it an astounding marketplace for any expectant parent.

When you use Amazon's baby registry, the sky is the limit in terms of what you can request from friends and family. Couple Amazon's massive selection with a feasible return policy, a price match guarantee, and several other financial perks, and you've got a baby registry that simply is the Best of the Best.

Best of the Best
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When you use Amazon's baby registry, the sky is the limit in terms of what you can request from friends and family.

Best Bang for Your Buck

Tried and true, America's Babies "R" Us has been around for nearly two decades, and it's a winner of a store. If you want a registry from a business that solely offers baby products – and will save you lots of money – look no further than your neighborhood Babies "R" Us store.

If you're an expectant parent on a budget, you can't go wrong with the "Endless Earnings" perk offered by this company. After you register, Babies "R" Us keeps track of the dollars spent on your registry by family and friends. About 12 weeks after baby is born, you receive a coupon via email for 10 percent of those expenditures. This could really add up! For example, if family and friends spent a total $1,000 on you, you would get a $100 coupon in your email. On top of this, Babies "R" Us also issues a 10 percent completion coupon that can be applied toward the purchase of any item remaining on your registry. In essence, you get free money . . . and on top of that, you get a discount on the products you buy with that money!

Amazon offers an unbeatable selection of baby registry products to consumers, but some expectant parents want the field narrowed down for them. Babies "R" Us focuses on helping customers decide what to put on their registries. If you're not sure what to put on your wish list, a visit with a Babies "R" Us professional registry consultant will get you pointed in the right direction. If you prefer to set up your registry online, a simple consult of one of the site's many "checklists" will help you immensely. Other helpful resources, such as free in-store classes and online tutorials, round out the list of consumer benefits offered by this company.

The discounts and services offered by Babies "R" Us, coupled with its user-friendly website and gamut of high-quality products, make it a fine baby registry choice. And because there are so many stores in North America (approximately 800 at the time of this writing), it's easy for expectant parents and their family/friends to access. For all of these reasons, we heartily declare the Babies "R" Us Baby Registry to be the Best Bang for your Buck.

Best Bang For Your Buck
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If you're an expectant parent on a budget, you can't go wrong with the "Endless Earnings" perk offered by Babies "R" Us.
The team that worked on this review
  • Bob
    Bob
    Writer
  • Melissa
    Melissa
    Editor
  • Jasmin
    Jasmin
    Operations
  • Jimi
    Jimi
    Product Analyst
  • Adrian
    Adrian
    Senior Engineer