Prime Day
BestReviews has been covering Amazon's signature shopping event since it launched in 2015. We're obsessed with helping readers connect with the top products for sale over the multi-day annual event.
June 16, 2022  |  Miscellaneous

These 10 retailers usually have competing deals on Prime Day

Increase your savings by checking out competing Prime Day sales from these non-Amazon retailers

Since the event began in 2015, Amazon Prime Day has become one of the most popular sales days on the calendar. Amazon offers can’t-miss discounts on everything from big-ticket electronics to pet supplies, so there’s something for everyone. 
 

However, the popularity of Prime Day has garnered attention from other retailers that realize there’s an opportunity to offer deals that rival — and in some cases —exceed those from Amazon. As a shopper, that means you have an even better chance of scoring a fabulous price on products you really want.
 

If you’re gearing up for this year’s Prime Day on July 12 and 13, check out these retailers that usually offer alternative sales on the big day to maximize your savings and get the most bang for your buck.

How to be a savvy Prime Day shopper

Identify the items you want

When Prime Day rolls around, and Amazon and other retailers offer up some of their best deals, it’s easy to get tempted by products you don’t need. You may not be in the market for a new smart TV, but if the discount is impressive enough, you feel like you just can’t pass it up — so you wind up spending unnecessary money.
 

Instead of getting caught up in the Prime Day hype, sit down beforehand and think about products you need or just want for your home. If you focus on a few essential items, you’ll be able to easily keep an eye out for the best deals and make sure you save as much as possible.
 

Of course, that doesn’t mean you shouldn’t make any impulse buys during Prime Day sales. For example, if you’ve always wanted a pro-grade espresso machine to make barista-quality coffee drinks at home but haven’t necessarily been thinking about picking one up right now, grabbing one available at a deep discount during Prime Day may be worth it. 

Price check everything

Amazon might be the first retailer you check on Prime Day, but it shouldn’t be the last. If you find an excellent deal on a popular product like an Instant Pot, check other retailers (like those mentioned below) that usually hold competing Prime Day sales to see how the prices compare. You should move quickly, though, so you don’t miss out on soon-to-expire deals or products that sell out. 
 

To save time, you may want to use a price comparison website or app, such as ShopSavvy, BuyVia, or Honey. Many keep track of a product’s price history, so you can see how good your deal really is. These apps can also tell you if another retailer is currently offering an item for a lower price.
 

Don’t forget to factor in shipping costs. Amazon often offers free shipping on items, so the overall price of the product may be lower if another retailer charges a fee. 

General retailers with competing Prime Day deals

Macy’s

Last year, Macy’s offered some impressive deals on various products, including everything from kitchen goods to clothing, so you can expect some similar sales this year. Because Macy’s offers a wide range of items, they often have many of the same products you can find at Amazon. Macy’s deals are usually available both online and in stores too, so you can choose how you prefer to shop. 

Instant Pot Duo Crisp + Air Fryer Combo

In years past, Macy’s has marked down Instant Pots, including the Duo Crisp + Air Fryer Combo, up to 35% off. It also offered deals on Delsey luggage, mattress protectors, and cookware sets. Prime Day can also be an ideal time to stock up on wardrobe essentials like pajamas and loungewear at Macy’s. 
 

Kohl’s

Like Macy’s, Kohl’s offers many comparable deals to Amazon’s Prime Day sales because it sells such a wide variety of products, ranging from jewelry to vacuums. Last year, in addition to sales prices, Kohl’s provided further incentive to shop its deals by allowing shoppers to earn $10 in Kohl’s Cash for every $50 spent. Kohl’s Cash is redeemable for future purchases, though it has an expiration date. 

Beats Solo Pro

In 2021, Kohl’s discounted the Beats Solo Pro Wireless Headphones by more than $50 off during their alternative Prime Day deals. You can also expect to see discounts on items like robotic vacuums, video doorbells, and home security cameras. If you’re on the hunt for kitchen products, such as an air fryer, a mini fridge, or a dinnerware set, Kohl’s usually provides competing deals for Prime Day in those categories too. 
 

Specialty retailers with competing Prime Day deals

Home Depot

If your Prime Day wish list is full of home improvement items, you’ll definitely want to price check Amazon’s deals at Home Depot. From power tools to bathroom vanities, you’ll likely be able to find some excellent sales on items you need for DIY projects. In addition, some home decor and furniture items, such as comforter sets and loveseat sofas, have also been discounted in the past. 

Magic Chef Electric Multi-Cooker

But you may be surprised to know that Home Depot has also offered Prime Day deals on small appliances like sous vide machines, toaster ovens, and countertop blenders. For example, last year, the Magic Chef Electric Multi-Cooker was on sale at Home Depot for nearly half off. 
 

Backcountry

When it comes to outdoor gear and clothing, Backcountry offers some of the best-known brands and products. Last year, it offered up to 65% off sale items during Prime Day, so you can anticipate similar deals this year. 

Sorel Madson II WP Chukka Boots

Expect discounts on items like ski boots, water bottles, and hiking backpacks at Backcountry. Even products from high-end brands like the Sorel Madson II WP Chukka Boots have been on sale in the past. 
 

Chewy

Wisdom Panel Premium DNA Test for Dogs

Even if you don’t want to spend any money on yourself during Prime Day, don’t forget your furry friends. In the past, Chewy has offered deals on pet essentials that compete with Amazon’s sales, so you can save money by stocking up on dog biscuits, cat treats, and pet bedding. Last year, the Wisdom Panel Premium DNA Test for Dogs was available for 30% off, so it may be the perfect time to discover your rescue pup’s breed(s).   
 

HP

HP Spectre x360 Convertible Laptop

If you’re waiting for Prime Day to get a laptop or upgrade your computer, HP may offer some deals that will make you reconsider buying from Amazon. In the past, specific sales were available at different times during the Prime Day event, so you’ll need to keep an eye on the HP site. For example, the HP Spectre x360 Convertible Laptop was available for nearly $200 off last year, while the HP U27 4K Wireless Monitor saw a $100 discount. 
 

Wayfair

Bissell CleanView Rewind Pet Vacuum

Even though Wayfair has its own version of Prime Day — the aptly named Way Day — the site still usually offers deals to compete with Amazon on the big day. Wayfair has discounted its clearance items up to 60%, including deals on patio furniture, hammocks, recliners, and air conditioners, in years past. In 2021, the Bissell CleanView Rewind Pet Vacuum was available at 30% off. 
 

Skinstore

Stila Stay All Day Liquid Lipsticks

Do you want to stock up on skin care and makeup goodies this Prime Day? Then, you will want to skip Amazon and head straight for Skinstore. In the past, Skinstore has offered up to 40% off select skin care tools and products. You can snag deals on sunscreens, anti-aging creams, cleansers, and more. The Stila Stay All Day Liquid Lipsticks were discounted nearly 50% last year, providing an excellent opportunity to pick up some new shades.
 

Adidas

Adidas Adilette Shower Slides

Whether it’s for a new pair of running shoes or a stylish tracksuit, you might want to shop directly from Adidas this Prime Day rather than checking out Amazon’s deals. Last year, the brand offered up to 50% off select items, ranging from backpacks to shorts. In the past, the Adidas Adilette Shower Slides were discounted by 33%. 
 

Dick’s Sporting Goods

Nike Men's React Infinity Run Flyknit 2 Running Shoe

In previous years, Dick’s Sporting Goods offered flash sales on several well-known athletic and outdoor brands, including Adidas, Nike, The North Face, Under Armour, and Carhatt. Deals included discounts on running shoes, hoodies, joggers, and athletic shorts. The Nike Men’s React Infinity Run Flyknit 2 Running Shoe has been discounted before with select colors marked down as much as 25%.
 

FAQ

Q. When is Prime Day 2022?

A. Amazon hasn’t announced a specific date for this year’s Prime Day. However, when they recently shared their First Quarter results, they did reveal that it will take place in July 2022. Except for Prime Day 2020, which was delayed due to COVID-19, and Prime Day 2021, which took place June 21 to 22, Prime Day typically takes place the second or third week of July. 

Q. How long is Prime Day?

A. Prime Day started as a 24-hour shopping period, but since 2017, the deals have spanned two days. Many sales are limited to specific periods, though, so a discount available on the first day may not still be live on the second. 
 

Keep in mind that Prime Day starts at 12 a.m. PST on its first day because Amazon’s headquarters are on the West Coast. So if you live on the East Coast, the deals won’t be available until 3 a.m. EST.

Q. Are Prime Day deals better than Black Friday sales? 

A. If you’re holding back from taking advantage of Prime Day sales because you think you’ll get a better deal on Black Friday, don’t be so sure. In general, Black Friday usually offers lower prices, but Prime Day tends to have more items in stock and provides better value for your money overall. So if you see a deal on any products you really want come Prime Day, it’s best to pull the trigger rather than wait until November.
 

Sign up here to receive the BestReviews weekly newsletter for useful advice on new products and noteworthy deals. 
 

Jennifer Blair writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.
 

BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers.
 

Latest Posts