Amazon looks to reset the shopping calendar this year and bring back its popular summer shopping event, Prime Day. Last year, the two-day sales spree took place on Oct. 12-13, but reports are that Amazon is pushing its annual occasion back to its rightful spot in July, if not sooner.
While we don’t know the exact dates yet, as close followers of Prime Day, we know how important it is to plan ahead for great deals. Navigating all the sales can be overwhelming. With the chance to score some terrific discounts, you don’t want to come in unprepared. Our guide has all you need to know to get ready for a successful Prime Day 2021.
Since 2015, Prime Day has fallen in mid-July, and it seems like Amazon is eager to place it back in its summer setting after a year of displacement. A leaked memo circulating online suggests that the two-day event will occur July 12-13.
However, conflicting reports suggest the event might be bumped up into June, either right before or right after the calendar officially turns to summer. The two-day event typically starts on a Monday, which means we could also be looking at June 14, June 21 or June 28 for the event to kick off.
Amazon Prime Day is a two-day sales event for Amazon Prime members, with discounts across various products big and small through all of the site’s many categories and departments. The first Prime Day was held in 2015 to honor the website’s 20th birthday.
Over the last few years, the event expanded from one to two days, with some sales coming at the start of the event, with others coming online across the 48 hours.
Only Amazon Prime members can enjoy full access to all the sales across the site. There are two ways users can sign up: either monthly for $12.99/month or an annual subscription that runs $119/year.
However, 30-day trials exist and are likely to be offered to many shoppers and potential consumers. These will give you all the Prime benefits across a month and allow you to indulge in Prime Day. Note that while there are likely to be sales offered to everyone on the site, only Prime members will have access to the best deals.
Amazon Prime members enjoy free two-day shipping and access to a wide range of sales and discounts across the two days.
Prime Day stands out for offering worthy discounts on notable investments, particularly electronics, home office supplies and kitchen appliances. For items that cost hundreds of dollars, the discounts add up substantially. Typically, if there is an item you’ve been putting off purchasing because you’re waiting for a sale, you’ll find it on Prime Day.
Deals range across every department, and while there is something for everyone, it means there will be a lot of stuff that you won’t be interested in. Draft a list of both needed and desired items ahead of time to narrow the search.
For products that you may need to buy and those you want to buy, create a budget to work within. You can set limits on specific products as well as an overall budget for the whole event. Be sure to leave some extra for products you didn’t know you wanted.
Prime Day deals pop in for a limited time and then disappear - these are lightning deals. Others may run out of stock quickly. Set notifications or timers for you to look into the site for current offers. The ‘watch’ button on a product listing will let you know when a deal is live.
Both Alexa and the Amazon Assistant apps can help identify and organize deals in a more meaningful and coherent way. Employ them to help focus your shopping.
If there is something you know you want and need, you likely won’t have much time to consider. Products may run out of stock quickly, leaving you in a position to pay more money.
We expect plenty of Amazon products to go on sale, from popular electronic items like e-readers and tablets to a range of items under the AmazonBasics brand. Amazon may also refurbish electronics that they promote well.
Amazon also knows what people have been enjoying throughout the year and what they’re looking forward to. That’s why you’re sure to find a range of home entertainment deals, including smart TVs, gaming monitors, speakers and soundbars. Similarly, look for home office equipment, such as printers, ergonomic keyboards and power banks, to be on sale as well.
We’re also anticipating a push on travel and outdoor equipment this Prime Day as more people seek to travel this summer and fall. Look for luggage, camping supplies, backpacks and other items that may make adventures more enjoyable and comfortable to be heavily discounted.
While we’re not sure the exact products that will go on sale this Prime Day, we have history and insight to guide the way, helping us anticipate what will be offered to Prime members. Here are some of the top products we’re expecting to make for great deals on Prime Day.
Avid readers are continually won over by the convenience and capacity of Amazon’s Kindles. We expect various e-readers to be on sale, including the Oasis: the most versatile model available.
You’re sure to have a choice of high-end 4K smart TVs this Prime Day for those seeking an entertainment hub at home. Expect to see a drop in price for one of Samsung’s beloved Quantum LED TVs, like this 65-inch option.
The Echo is among Amazon's more popular electronic devices for streaming music and podcasts. With Alexa integrated, it can also set alarms, report the news, track appointments and act as your hub for news and entertainment.
Prime Day is sure to provide discounts on popular countertop appliances, like the air fryer that offers an oil-free means of convenient cooking. This favorite model by Ninja also dehydrates, reheats and roasts.
We’re anticipating a range of laptops on sale Prime Day, including already budget-friendly Chromebooks, which are designed to integrate easily with Google platforms. We’re hoping to get a deal on Acer’s versatile and convenient Spin model.
Another countertop appliance we’re expecting a discount on is this popular blender by Vitamix. Users love the power and reliability, and with its relatively high retail price, we're waiting for a generous sale.
Amazon offers one of the top entertainment tablets for the money, with lengthy battery life, integrated apps and a quality screen. We’re almost sure of a deal on the latest Fire 10 come Prime Day.
Deals on headphones and earbuds abound every Prime Day, but arguably the best of the bunch are those from Apple. Expect a discount on their AirPods that offer comfort and impressive sound quality.
For those looking to get away from screens and electronics, you’ll be in luck too come Prime Day. We expect a push on outdoor equipment and apparel, including camping tents like this four-person option by a trusted brand in Coleman.
Roomba was a special deal last year, and we expect the same to come this summer. The E5 model provides power, convenience and versatility when tackling dirt and dust around the house.
This hot item is likely to be highlighted again on Prime Day, as this water bottle offers exceptional filtration and incredible durability for when you need to stay hydrated taking to the outdoors.
We don’t expect any surprises in the availability of the new gaming consoles from Sony and Microsoft, but that doesn’t mean gamers will be left out on Prime Day. Look for a discounted subscription to PlayStation’s membership program that offers at least two free games a month to players.
For PC gamers, we expect various accessories, including monitors, to take a price cut. Look to Razer, one of the top gaming companies, to slash prices on its best monitors, including this QHD, 27-inch model.
If you haven't invested in an Instant Pot yet, you’re going to get another chance at a deal come Prime Day. The Ultra provides a range of one-button programs and plenty of convenience in the kitchen.
A fitness tracker arms you with the tools and data to work towards a happier, healthier life. We expect a deal on Fitbit’s options, including their durable and comprehensive Sense model.
Anthony Marcusa is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.
BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. BestReviews may earn a commission if you purchase a product through one of our links.
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