Best practices for getting what you need on Prime Day

Last Updated July 2020

Amazon has become a ubiquitous force in the shopping world, and it celebrates their birthday every year with Prime Day. Accordingly, this year's event promises to be the e-commerce giant's biggest yet. 

It's like the company wanted to give shoppers an actual Christmas in July. But like any blowout sale, it can be hectic and confusing to navigate.

But you shouldn't miss out on a primo opportunity to shop just because you weren't sure how to attack the deals.

Here are the best practices for Prime Day, brought to you by your friends at BestReviews:

MAKE A PLAN: The deals are spread and there are so many flowing throughout the site, it's easy to get overwhelmed. Popular items go quickly and once they're sold out, it's unlikely they'll come back at that price during Prime Day. So it's imperative you create a list (and maybe check it twice).

EMBRACE DATA: Once a product goes on sale, it's hard to see if you're actually receiving a bargain or not. Think about those department stores that have inventory that is seemingly all 40% off. You can do a few things to ensure your getting a good deal: First, use a price tracking tool like CamelCamelCamel; or, add items you want and expect to be on sale for Prime Day to your wishlist now. It will note any changes of price in your Amazon account and you'll know whether you should pounce or not. If you know you're saving money, it'll be that much easier to utilize one-click shopping.

VISIT EARLY AND OFTEN: Amazon offers "lightning deals" throughout Prime Day, which starts at noon PT on Monday, July 16 and runs through the end of the day on Tuesday. If the product you want isn't on sale when you check, it still could be offered later in that 36-hour window.

GET AHEAD OF YOURSELF: Remember how stressful buying for your family/friends was last Christmas? What if you halved your list months before the real rush? If you utilize Prime Day's deals, you can also give yourself peace of mind, which is increasingly valuable when we edge toward the holidays. 

GIVE BACK: Go to and select a charity to receive part of the proceeds from all the money you spend. Everybody wins on Prime Day this way.

GET HELP: If you're sure you want something on Prime Day, but you're unsure if it's a high-quality product, use BestReviews as your personal shopping expert. Email us at and our dedicated team of reviewers will follow up as quickly as possible with a recommendation. This way, you know you'll be getting a great deal and a top-of-the-line item.

Prime Day starts Monday, July 16! Get ready for the big event with our favorite products.

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The team that worked on this review
  • Jacob
    Editorial Manager
  • Katie
    Editorial Director