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Pencils, powders, and pomades are all popular cosmetics for making sparse brows look fuller and more defined, but don't discount the ability of a brow gel to also work some brow magic. In addition to being affordable, drugstore eyebrow gels work like premium brands by adding color to brows. Gels also act as groomers that tame fine hairs and keep them locked in place. In spite of being affordable, many drugstore brow gels also have staying power that can last all day. And while gels aren't ideal for very sparse brows, they similar to mascara in that they highlight, lengthen, and add volume, plus they have similarly styled brushes and are applied using a similar technique.