Artificial intelligence has been receiving a lot of buzz lately on social media.
Easy access to programs like ChatGPT, which allows users to quickly generate paragraphs on whatever topic they use to prompt it, is going to affect several industries. Online shopping will acutely feel its effects, especially places like Amazon, Walmart, Yelp and others that rely on users posting their reviews based on their real-life experiences.
Fighting against fake reviews is nothing new for these online retailers, with Amazon in recent years taking steps to tamp down on inflated 5-star reviews and sellers that paid people to review their products. But the introduction of these AI programs to flood the sites with reviews is going to pose a new challenge.
Of course, we are glad when AI reduces some menial tasks. For example, products, such as robotic vacuums and smart thermostats, are always appreciated. But when technology threatens to mislead people spending their money, shoppers should take a moment to ensure they aren’t duped when making purchasing decisions.
If there was one thing the pandemic proved, it was that you can find information online that backs up any argument. Unfortunately, not all of that information is valid or accurate.
Fake reviews give a consumer unwarranted trust in a product, which leads to making poor purchasing decisions. With open-source AI now available, the internet could experience a period where shoppers are inundated with even more unreliable information. Meaning, you must learn a process to find the truth to ensure you don’t waste your money. Basically, you’ll want to be even more careful and be sure to take the basic steps to protect yourself.
Using AI to mislead consumers can go beyond merely publishing a multitude of fake reviews. AI can be employed to create more convincing scams by combining legitimate information, photos and videos with erroneous information and phishing links. To keep yourself safe, follow these three practices:
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Jacob Palmer writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.