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Amazon unveils dates and details for Prime Early Access Sale

They say lightning doesn’t strike twice, but this year, Amazon is going to prove them wrong, as we are officially getting a second major sales event in 2022. That means deep, deep discounts on all the items you want and need just before holiday shopping begins. If you missed out on the July 2020 savings extravaganza, for the first time ever, you will have the chance to rectify that oversight with Amazon’s Prime Early Access sale. 

In this article: 2022 Apple MacBook Pro LaptopCosori Pro II Air Fryer and Echo Dot (4th Generation).

When is the Prime Early Access Sale?

By mid-October, there tends to be a brief lull when it comes to shopping, a calm before the holiday season begins. Prime Early Access will take place during the second week of October. Specifically, it will begin at midnight PT on Oct. 11.

How long will the Prime Early Access Sale last?

Prime Early Access is modeled after Prime Day, which hasn’t been a 24-hour sale since 2017. Prime Day has been a 48-hour celebration since 2019. Following suit, Prime Early Access will end at 11:59 p.m. PT on Oct. 12. Forty-eight hours is a Goldilocks time frame: short enough to create urgency, but long enough to give families the time to find what they need.

We expect countless deals, some of which you'll find for less than $50.

Who can take part in Prime Early Access?

You must sign up to participate in the Prime Early Access sale. The good news is, you can do it for free. The first 30 days of your Amazon Prime membership do not cost you a single penny. If you wait to become a member until just before the event, you can take advantage of the benefits and savings for free.

BestReviews is keeping track of all the sales leading up to Prime Early Access. Check here for the best deals before the event goes live, and here for our favorite hidden gems.

Three things to expect during the Prime Early Access Sale

While there are many things to expect during the Prime Early Access Sale, there are three key things to remember: 

  • More deep discounts: Shopping at a brick-and-mortar store can be disappointing. You take the time to go to the store only to find the item you wanted has sold out. While there, you still buy something, even if it isn’t the best deal. During Prime Early Access, you don’t have to get off your couch to make a purchase. Retailers know this. They have to offer a substantial discount on multiple products to make a sale.
  • New tech: When purchasing tech, there is one thing that is just as important as price: getting a new model. To drive tech sales, companies must innovate. Since the Prime Early Access Sale coincides with the start of the holiday shopping season, you can expect to find even more new gadgets than were available during the summer event.
  • Items will sell out: Just because Prime Early Access will take place online doesn’t mean items won’t sell out. Be ready to shop early so that you don’t miss your chance of getting exactly what you want.


Q. Is the Prime Early Access Sale only for Amazon products?

A. Absolutely not. The purpose of Prime Early Access is to shower members with deep discounts and benefits across all of Amazon. While you will find some incredible offers on Amazon products, you will also be able to buy from a wide variety of other retailers as well.

Q. Can I buy brand-name products during Prime Early Access?

A. One of the best things about Prime Early Access is that every retailer is on a level playing field. Some of the biggest, most trustworthy brands in the world will be offering their top products for sale at this upcoming event.

Q. What if I want to support small businesses during Prime Early Access?

A. From the start of Prime Day, Amazon has always included small businesses. In many instances, consumers receive additional rewards and benefits when they spend money on small businesses. This upcoming Prime Early Access will be no different.

Deals we expect to see during the Prime Early Access Sale

2022 Apple MacBook Pro Laptop

This is the latest, greatest MacBook. It has the new M2 chip and features an 8-core CPU, a 10-core GPU and up to 24GB of unified memory. It is hot tech and new, so there’s a good chance the price will drop for the Prime Early Access sale.

Sold by Amazon

Cosori Pro II Air Fryer

Air Fryers have become extremely popular over the last few years. Besides providing a way to cook comfort foods without soaking them in grease, it is effortless to clean. This top model is a good candidate for a deep discount in October.

Sold by Amazon

Echo Dot (4th Generation)

Amazon Echo devices are popular every Prime Day. We expect the upcoming one to be no different. This is the smart speaker to get if you’re looking for the best value in essential smart home devices.

Sold by Amazon

Apple AirPods Pro Wireless Earbuds with MagSafe Charging Case

Apple’s AirPods quickly became the model that all other wireless earbuds were judged. They have exceptional sound, a transparency mode and active noise cancellation. While the price can be rather steep, there’s a good chance these top-selling earbuds will be deeply discounted.

Sold by Amazon


Click here for more deals this Prime Early Access Sale.

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Allen Foster writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.

BestReviews spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers.

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